Senior Manager, Demand Generation

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

As Paid Media Manager, you will play a key role in executing and optimizing Redwood's global paid media programs across a multi-brand product portfolio. You'll work closely with marketing, sales, and operations teams to drive pipeline growth through data-driven campaign execution and continuous optimization.

• Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel—from click to closed-won.
• Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates.
• Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting.
• Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals.
• Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences.
• Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies.
• Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency.
• Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.

YOUR EXPERIENCE

• 4+ years of hands-on B2B paid media experience with a track record of driving demand generation and pipeline, ideally within SaaS or enterprise software.
• Strong experience managing paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other digital advertising platforms.
• Experience with 6sense, programmatic advertising, Reddit, Meta, review platforms such as G2, content syndication networks, and third-party lead generation programs is a plus.
• Experience managing paid media budgets and optimizing channel performance based on business objectives and data insights.
• Familiarity with Salesforce and Marketo for campaign attribution and reporting; experience with landing page optimization or personalization tools such as Instapage or VWO is a plus.
• Strong analytical skills with the ability to translate campaign performance data into actionable recommendations.
• Understanding of generative engine optimization (GEO) and how AI-driven search is influencing paid media strategy.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills with experience working cross-functionally across marketing, sales, and external partners.

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected]

Originally posted on Himalayas