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Why this grade This listing scored 30/100, which is an F. It lost the most ground on freshness. See the breakdown
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Pay transparency 12 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
- Remote clarity 8 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Role specificity 0 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Freshness 0 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
-15 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
About the role
We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership.
What you'll do
Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
Lead branding and storytelling to craft a compelling narrative and market position.
Oversee paid advertising, social channels, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success.
Set budgets, forecast outcomes, and measure ROI across channels.
Build, mentor, and scale the marketing function as the company grows.
Develop and deploy high-impact marketing campaigns and dashboards to track performance.
What we're looking for
Strong brand storytelling and positioning skills to create a compelling brand narrative.
Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
Experience collaborating with product, sales, design, and customer success teams.
Analytical mindset with experience testing, scaling, and optimizing marketing strategies.
Experience managing marketing budgets, forecasting, and measuring ROI across channels.
Experience building and leading a marketing function.
Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
Experience with influencer and partner marketing, including negotiation and campaign management.
2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.
Ability to develop and execute high-impact marketing campaigns.
Compensation & benefits
Salary: USD 35,000–70,000 per year
Visa sponsorship: available
Location
Primary location: Helsinki, Finland
Work arrangement: On-site
Originally posted on Himalayas
Apply for this role Opens himalayas.app — the link as listed; we have not yet verified it is the employer's own page
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Where this listing came from
- 18 Jul 2026 Himalayas first sighting
Seen on 1 board over 0 days.