Account-Based Marketing (ABM) Strategist

Headquarters: Remote
URL: https://www.toptal.com/

About the Role

We're looking for an Account-Based Marketing Strategist to design and execute targeted marketing programs aimed at high-value accounts. Rather than broad-reach campaigns, you'll build tailored strategies for specific target accounts or account segments — aligning closely with sales to drive pipeline, engagement, and revenue from the accounts that matter most. If you think in terms of account journeys rather than generic funnels, and enjoy tight collaboration with sales, this role is built for that.

What You'll Do

• Design and execute account-based marketing strategies for target accounts or account segments (1:1, 1:few, or 1:many)

• Collaborate closely with sales teams to identify, prioritize, and align on target account lists

• Develop personalized campaigns, content, and messaging tailored to specific accounts, industries, or buying committees

• Coordinate multi-channel ABM programs across email, paid media, direct mail, events, and sales outreach

• Build and manage account engagement scoring and intent data to prioritize outreach timing

• Partner with sales development and account executives to orchestrate coordinated outreach touchpoints

• Track and report on ABM program performance, including account engagement, pipeline influence, and revenue impact

• Work with marketing operations and RevOps to ensure clean data, attribution, and reporting across ABM platforms

• Continuously refine target account segmentation and messaging based on performance data

What You Bring

• Proven experience running account-based marketing programs, ideally in a B2B environment

• Strong understanding of ABM strategy frameworks (1:1, 1:few, 1:many) and when to apply each

• Experience collaborating directly with sales teams on account selection and joint go-to-market execution

• Hands-on experience with ABM or marketing automation platforms (e.g., 6sense, Demandbase, HubSpot, Marketo)

• Strong analytical skills, with the ability to tie campaign activity to pipeline and revenue outcomes

• Excellent written and verbal communication skills for cross-functional collaboration

• Comfort working with intent data and account engagement signals to inform strategy

Nice to Have

• Experience with CRM platforms (Salesforce, HubSpot) and marketing attribution reporting

• Background in a specific vertical (e.g., SaaS, financial services, enterprise technology)

• Experience with paid media platforms (LinkedIn Ads, programmatic display) in an ABM context

• Familiarity with sales enablement tools and processes

Why This Role

• Direct revenue impact: Your work is measured against pipeline and revenue from named accounts, not vanity metrics

• Sales alignment: Work in true partnership with sales, not in a marketing silo

• Strategic ownership: Shape account targeting and messaging strategy, not just execute a playbook

• Data-driven approach: Use intent and engagement data to continuously sharpen strategy

How to Apply

Ready to bring account-based marketing expertise to a high-impact program? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-account-based-marketing-abm-strategist-remote