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Why this grade This listing scored 34/100, which is an F. It lost the most ground on pay transparency. See the breakdown
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Remote clarity 15 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Freshness 4 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Role specificity 0 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Pay transparency 0 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
-10 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.
What You'll Do
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Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches
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Define brand narrative, messaging architecture, and communications strategy across channels
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Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)
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Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy
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Advise on brand consistency, positioning risk, and competitive differentiation
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Present strategic recommendations directly to client leadership and senior stakeholders
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Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements
What You Bring
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Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy
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Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations
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Experience operating as a senior strategic lead or account director in an agency or consulting context
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Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders
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Ability to move quickly from discovery to a clear strategic deliverable under tight timelines
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Comfort leading and aligning cross-functional teams without direct authority
Nice to Have
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Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)
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International market experience for clients operating outside the US
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Experience with recurring or renewing strategic engagements for the same client
Why This Role
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Strategic ownership: Define brand direction at the highest level, not just execute against a brief
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High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly
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Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence
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Executive access: Direct engagement with client leadership and senior stakeholders
How to Apply
Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply
To apply: https://weworkremotely.com/remote-jobs/toptal-senior-brand-strategist-remote
Apply for this role Opens weworkremotely.com — the link as listed; we have not yet verified it is the employer's own page
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Where this listing came from
- 28 Jul 2026 We Work Remotely first sighting
Seen on 1 board over 0 days.