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Why this grade This listing scored 34/100, which is an F. It lost the most ground on pay transparency. See the breakdown
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Remote clarity 15 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Freshness 4 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Role specificity 0 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Pay transparency 0 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
-10 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
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Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Brand Marketing Strategist to execute brand positioning, content, and go-to-market initiatives for clients across industries — from brand consistency audits to hands-on creative production and channel-specific campaigns. This is a hands-on execution role: you'll take strategic direction and turn it into real deliverables, whether that's a brand audit and roadmap, multi-channel creative assets, or a growth-focused campaign. Scope and format flex by engagement, from short single-deliverable sprints to ongoing embedded work.
What You'll Do
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Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap
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Develop brand messaging, positioning, and visual guidelines aligned with client strategy
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Produce multi-channel creative content — social, email, print, or digital — depending on client need
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Support go-to-market execution for new products, markets, or campaigns
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Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it
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Collaborate with client stakeholders to translate brand strategy into tangible marketing assets
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Maintain brand consistency across touchpoints throughout the engagement
What You Bring
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Solid experience in brand marketing, brand strategy, or brand-focused creative production
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Portfolio of relevant brand-building work, agency or in-house
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Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles
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Strong written and visual communication skills
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Ability to work independently against a defined scope and deliver on tight timelines
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Comfort adapting to different client industries and brand voices
Nice to Have
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Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services, media/personal branding)
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International market experience for clients operating outside the US
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Experience with single-deliverable engagements (e.g., profile or channel-specific brand refreshes)
Why This Role
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Varied scope: Work spans quick single-deliverable tasks to longer embedded creative production engagements
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Real ownership: Take brand direction and turn it into finished, client-ready work
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Cross-industry exposure: Work with clients across industrial, consumer, financial services, and media sectors
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Flexible engagement structure: Hourly or full-time depending on the project
How to Apply
Ready to bring brand strategy to life across channels and industries? Apply through Toptal here: https://www.toptal.com/talent/apply
To apply: https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote
Apply for this role Opens weworkremotely.com — the link as listed; we have not yet verified it is the employer's own page
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Where this listing came from
- 28 Jul 2026 We Work Remotely first sighting
Seen on 1 board over 0 days.