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Why this grade This listing scored 28/100, which is an F. It lost the most ground on pay transparency. See the breakdown
- Remote clarity 15 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Description depth 14 / 20 How much the posting actually says about the work, measured in characters of real text.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Freshness 4 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Role specificity 0 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Pay transparency 0 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
-10 Ghost-job penalty — Deducted for signals that this posting may not be a real, currently-open role — staleness, repeated relisting, or talent-pool language.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Mobile Marketing Lead to drive app downloads and subscription growth for a mobile-focused ecommerce product. This is a hands-on role: you'll own acquisition and growth initiatives directly, not just set strategy from the sidelines. The role sits at the intersection of mobile marketing, ecommerce, and subscription growth, with experience across both B2B and B2C motions helping you understand the full scope of the customer and sales landscape.
What You'll Do
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Drive mobile app download growth initiatives across relevant channels
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Increase subscription acquisition through targeted mobile marketing efforts
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Execute hands-on mobile marketing work for an ecommerce-focused app
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Support subscription growth across both B2B and B2C audiences
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Identify and test growth levers to improve acquisition and conversion performance
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Monitor key mobile growth metrics and adjust strategy based on results
What You Bring
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Proven experience leading mobile marketing initiatives
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Strong hands-on experience with mobile app growth
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Experience driving app downloads and subscription acquisition
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Experience working on mobile-focused ecommerce products
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Familiarity with both B2B and B2C marketing motions
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Comfort operating independently in a hands-on, execution-focused capacity
To apply: https://weworkremotely.com/remote-jobs/toptal-mobile-marketing-lead-app-growth-subscriptions-remote
Apply for this role Opens weworkremotely.com — the link as listed; we have not yet verified it is the employer's own page
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Where this listing came from
- 28 Jul 2026 We Work Remotely first sighting
Seen on 1 board over 4 days.