Head of Marketing

About BlueCargo

BlueCargo is a fast-growing, VC-backed technology company transforming the logistics and supply chain industry. As the leader in container visibility and freight audit automation, our platform integrates fragmented data from terminals, carriers, and ports to deliver a single, intelligent interface that empowers shippers and logistics providers to make better, faster decisions. Our mission is to bring transparency, efficiency, and automation to global trade-one container at a time.

Backed by Y Combinator (W18) and leading investors, we raised our Series A in 2022 and are entering an exciting growth stage. Our platform is already trusted by hundreds of active customers and is helping them eliminate millions in unnecessary freight costs each year.

About the Role

We are seeking a player/coach Head of Marketing to elevate and expand our marketing function with a focus on demand generation, product marketing, and measurable revenue growth. You’ll inherit an existing marketing practice and take it to the next level by refining strategy, deepening attribution, and aligning marketing performance with sales outcomes. The ideal candidate is data-driven, creative, and comfortable operating both strategically and tactically. You’ll have the opportunity to partner directly with the CEO and leadership team to evolve the company’s marketing engine into a scalable, predictable growth model.

Key Responsibilities

• Own and evolve BlueCargo's positioning, messaging, and category narrative for enterprise procurement cycles including analyst relations strategies.
• Develop and execute a comprehensive marketing strategy to drive awareness, pipeline generation, and revenue growth.
• Lead multi-channel demand generation programs including email, paid media, webinars, SEO, and partner marketing.
• Plan and manage trade show and event marketing to maximize ROI and generate qualified leads.
• Own marketing automation and CRM strategy (HubSpot), ensuring funnel optimization and reporting accuracy.
• Partner closely with the sales and executive teams to improve lead quality, conversion rates, and overall pipeline velocity.
• Build and manage campaign calendars and GTM plans for new products and initiatives.
• Analyze campaign performance and KPIs; adjust strategy based on data and insights.
• Oversee content development for landing pages, case studies, digital ads, and enablement collateral.
• Define and own brand positioning, category narrative, and enterprise messaging
• Manage and grow a small internal team and/or agencies, ensuring clear accountability and measurable results.

Qualifications

• 7+ years of progressive B2B marketing experience, ideally in SaaS, logistics tech, or fintech.
• Demonstrated ability to craft positioning and launch strategy in competitive, enterprise B2B markets
• Proven track record of building and scaling lead generation programs that deliver measurable pipeline and revenue impact.
• Track record of success in enterprise procurement process
• Experience leading trade shows, events, and integrated demand generation campaigns.
• Strong understanding of marketing automation platforms, lead scoring, and funnel analytics.
• Analytical mindset with the ability to translate insights into actionable strategy.
• Experience building out product marketing functions.
• Highly skilled in copywriting, messaging, and positioning for technical audiences.
• Exceptional collaboration skills across sales, product, and operations.
• Entrepreneurial, resourceful, and comfortable leading in a fast-paced, growth-stage environment.

Success Metrics

• Marketing Qualified Lead (MQL) volume and quality
• Pipeline generated and influenced by marketing
• Cost per lead / cost per acquisition
• Campaign ROI and conversion rates
• Website traffic and engagement
• Event and trade show ROI
• Analyst coverage and presence in relevant enterprise buyer journeys