Description review
Senior Product Marketing Manager
Cellebrite · United States · back to the listing
HR standards
56/100
needs work
Title ↔ description
94/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 17 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Description
Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. To learn more, visit , and find us on social media @Cellebrite.
Position Overview: We’re looking for a growth-mindset Senior Product Marketing Manager to join our growing global marketing team. This role is focused on Cellebrite’s AI-powered investigative solutions and emerging AI product portfolio. This includes developing major themes for target markets, supporting marketing plans for products and offerings, creating buyer personas, building positioning and messaging, and managing content development.
The ideal candidate has experience marketing AI, analytics, or data-driven software solutions and is comfortable translating complex technical capabilities into clear customer value and business impact. This role requires a highly self-directed marketer who can thrive in a fast-paced, evolving environment and independently drive initiatives from strategy through execution. The ideal candidate is comfortable operating in fast-evolving environments, balancing strategic thinking with hands-on execution, and demonstrating measurable business impact.
Responsibilities:
• Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
• Develop product messaging that differentiates new products and services from others in the market.
• Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.
• Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals.
• Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
• Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos).
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan.
Requirements
• 5-7 years of Product, Solution, or Channel Marketing experience in a SaaS & AI product environment
•
Strong experience developing and executing go-to-market strategies and product launches.
• Bachelor’s degree required or relevant work experience
• Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired.
• This is a Remote position, but prefer US Based candidates on the east coast.
• This position will have up to 15-20% travel
Desired Skills:
• Outstanding communication, presentation, and leadership skills.
• Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
• Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
• Understanding of digital forensics market.
Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Originally posted on Himalayas
Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. To learn more, visit , and find us on social media @Cellebrite.
Position Overview: We’re looking for a growth-mindset Senior Product Marketing Manager to join our growing global marketing team. This role is focused on Cellebrite’s AI-powered investigative solutions and emerging AI product portfolio. This includes developing major themes for target markets, supporting marketing plans for products and offerings, creating buyer personas, building positioning and messaging, and managing content development.
The ideal candidate has experience marketing AI, analytics, or data-driven software solutions and is comfortable translating complex technical capabilities into clear customer value and business impact. This role requires a highly self-directed marketer who can thrive in a fast-paced, evolving environment and independently drive initiatives from strategy through execution. The ideal candidate is comfortable operating in fast-evolving environments, balancing strategic thinking with hands-on execution, and demonstrating measurable business impact.
Responsibilities:
• Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
• Develop product messaging that differentiates new products and services from others in the market.
• Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.
• Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals.
• Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
• Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos).
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan.
Requirements
• 5-7 years of Product, Solution, or Channel Marketing experience in a SaaS & AI product environment
•
Strong experience developing and executing go-to-market strategies and product launches.
• Bachelor’s degree required or relevant work experience
• Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired.
• This is a Remote position, but prefer US Based candidates on the east coast.
• This position will have up to 15-20% travel
Desired Skills:
• Outstanding communication, presentation, and leadership skills.
• Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
• Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
• Understanding of digital forensics market.
Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Originally posted on Himalayas