Description review
ABM & Field Marketing Manager
ChargePoint · USA · back to the listing
HR standards
62/100
needs work
Title ↔ description
90/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
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What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Interim Marketing Leadership
What You Will Be Doing
ChargePoint is seeking an ABM & Field Marketing Manager for North America Strategic Accounts. In this role, you will design and execute high-impact 1:few and 1:1 account-based marketing programs that drive pipeline growth, accelerate strategic opportunities, and support the successful closure of priority deals. You will partner closely with sales to identify target accounts, align on account priorities, and develop account engagement strategies that move prospects through complex buying journeys. You will own campaign strategy, messaging, content, events, field experiences, and account-based tactics while leveraging data to measure performance, optimize results, and improve engagement. The role requires collaboration across sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams to deliver measurable business outcomes for strategic enterprise accounts.
What You Will Bring to ChargePoint
• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
• Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
• Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
• Share accountability for pipeline generation and opportunity acceleration with sales teams.
• Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
• Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey.
• Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs.
• Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities.
• Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance.
• Monitor market trends, customer needs, competitive dynamics, and ABM best practices.
• Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams.
Requirements
• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
• Proven experience building ABM programs for enterprise or strategic accounts.
• Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences.
• Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
• Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
• Strong writing, communication, collaboration, and project management skills.
• Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs.
• Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment.
• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.
Location
Remote – United States
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $106,000 to $150,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Interim Marketing Leadership
What You Will Be Doing
ChargePoint is seeking an ABM & Field Marketing Manager for North America Strategic Accounts. In this role, you will design and execute high-impact 1:few and 1:1 account-based marketing programs that drive pipeline growth, accelerate strategic opportunities, and support the successful closure of priority deals. You will partner closely with sales to identify target accounts, align on account priorities, and develop account engagement strategies that move prospects through complex buying journeys. You will own campaign strategy, messaging, content, events, field experiences, and account-based tactics while leveraging data to measure performance, optimize results, and improve engagement. The role requires collaboration across sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams to deliver measurable business outcomes for strategic enterprise accounts.
What You Will Bring to ChargePoint
• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
• Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
• Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
• Share accountability for pipeline generation and opportunity acceleration with sales teams.
• Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
• Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey.
• Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs.
• Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities.
• Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance.
• Monitor market trends, customer needs, competitive dynamics, and ABM best practices.
• Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams.
Requirements
• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
• Proven experience building ABM programs for enterprise or strategic accounts.
• Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences.
• Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
• Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
• Strong writing, communication, collaboration, and project management skills.
• Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs.
• Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment.
• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.
Location
Remote – United States
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $106,000 to $150,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.