Description review

Freelance Graphic & Motion Designer - (all genders)

fino data services GmbH · Kassel · back to the listing

HR standards

47/100

poor

Title ↔ description

83/100

solid

Reads as

Graphic Designer

100% confident

What this role officially is

graphic designer — ESCO, the EU occupation classification

Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.

Also known as: commercial graphic designer, graphic design specialist, commercial designer, graphic design expert, graphic artist, advertising artist

How others title the same work

Large employers

  • Sr. Designer Adobe
  • Design Manager (Visual) Canonical
  • Production Designer (Contract) Mozilla

Startups

  • Graphic Designer GoSats
  • Visual Designer GoSats

What the listing never says

  • 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No section describes what the person would actually do. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

We are the marketing team at fino data services. We build software for invoice, document and finance processes and work at a high pace.

We are looking for an experienced freelance Graphic & Motion Designer (all genders) for an ongoing, project-based collaboration. You will work independently on agreed deliverables and projects and bring your own creative and professional approach to the work.

Tasks

• Motion design: Create explainer videos, product demos, social formats and other moving-image content from concept and storyboard through to the finished cut.

• Graphic design: Develop ad creatives, landing-page visuals, sales documents, presentations and partner materials.

• Visual concepts: Translate marketing objectives, product information and campaign ideas into clear, compelling visual concepts.

• Multilingual assets: Adapt and prepare content in German and English; from Q4 onwards, selected projects may also include Italian and Spanish content, primarily through subtitles and voice-over.

• AI-assisted production: Use AI tools where they add genuine value to creative development, design and production, and contribute ideas for efficient new workflows.

• Independent project delivery: Plan and execute agreed assignments independently, coordinate deliverables and communicate proactively about progress, dependencies and deadlines.

Requirements

• Relevant expertise: Demonstrated professional expertise in graphic design, motion design, visual communication or a comparable field.

• Portfolio: A portfolio or showreel that demonstrates the quality and relevance of your graphic design, motion design and visual storytelling work.

• Motion design: Demonstrated ability to create explainer videos, product demos, social content or comparable formats from concept through to final production.

• Graphic design: Strong skills in layout, typography, composition and visual hierarchy across digital and presentation formats.

• Relevant training or equivalent expertise: Relevant education, vocational training, professional training or equivalent practical expertise in graphic, communication, media or design is welcome.

• What matters most is demonstrable professional capability and the quality of your work.

• AI-assisted production: Practical experience using AI tools in creative workflows and the ability to demonstrate how they have improved, accelerated or expanded your creative production.

• Language skills: Ability to work confidently with German- and English-language source material. German copywriting is not part of the role.

• Independent project work: Ability to organize and execute agreed projects and deliverables independently, reliably and professionally.

• Project flexibility: Ability to respond professionally to changing project requirements and priorities within agreed assignments.

• Quality and delivery: Ability to deliver consistently high-quality work within agreed project timelines.

How we work together:

This is a freelance collaboration, not an employment position.

• Projects, deliverables, deadlines and fees are agreed individually.

• You organize your own working hours, location and workflow independently.

• You use your own professional methods, tools and equipment unless otherwise agreed for a specific project.

• We provide the relevant project context, objectives, assets and feedback needed to achieve the agreed deliverables.

• You remain responsible for how you organize and execute the agreed work.

• There is no requirement for permanent availability or fixed working hours.

• Collaboration may take place remotely and, where useful for a project, in direct coordination with our marketing team.

• The scope and duration of individual assignments may vary depending on project requirements.

We are interested in a long-term professional relationship with a freelance partner and expect reliability, clear communication and consistently high-quality results.

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