Description review
Lifecycle & CRM - LATAM
Binance · Argentina, Brazil, Mexico · back to the listing
HR standards
50/100
needs work
Title ↔ description
43/100
poor
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
•
Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
•
Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
•
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
•
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
•
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
•
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
•
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
•
Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
•
Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
•
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
•
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
•
Knowledge and experiences in using marketing automation platforms/ tools.
•
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
•
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Responsibilities
•
Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
•
Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
•
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
•
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
•
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
•
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
•
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
•
Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
•
Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
•
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
•
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
•
Knowledge and experiences in using marketing automation platforms/ tools.
•
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
•
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.