Web Strategy, SEO & AI Lead

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform.

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency.

With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

Harness is looking for a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and offsite strategy: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors.

About the role

AEO & Discoverability

• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
• Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.
• Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
• Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.
• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
• Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).
• Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.

Web Strategy & Ownership

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
• Continuously evolve the website to reflect product launches, positioning updates, and market trends.

Conversion & Performance Optimization

• Optimize key conversion paths across the site (product pages, solutions, resources, demos).
• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
• Partner with demand gen on landing pages and campaign experiences.

About you

• 6+ years of experience in SEO in a B2B SaaS or tech environment.
• Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
• Proven experience owning and operating a high-traffic, high-impact website.
• Strong hands-on SEO expertise (technical, on-page, and content)
• Strong understanding of B2B buyer journeys and how websites support demand generation.
• A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice to Have

• Experience in DevOps, cloud, or developer-focused products
• Familiarity with marketing automation, personalization, or experimentation tools
• Experience partnering with global teams and supporting international sites
• Basic HTML/CSS knowledge or comfort working closely with developers

Work Location

• Remote within the U.S or Hybrid from one of our U.S offices.

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement

The anticipated base salary range for this position is between $130,000 and $150,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.

Pay transparency

$130,000—$150,000 USD

Harness in the news:

• Accelerating Our Mission to Bring AI to Everything After Code
• Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation
• How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal
• Harness Research Shows AI Visibility Crisis Fueling Security Nightmare
• Harness has been named to the Inc. Power Partner list for software delivery success

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

At Harness, we care about your privacy and are committed to protecting your personal data. For additional information on this topic, you can visit our privacy Portal: https://harness-privacy.relyance.ai/

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [email protected]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.