Marketing & PR Director (Volunteer)

Marketing and Public Relations Director (Volunteer)

Mothers to Daughters

About Mothers to Daughters:

Mothers to Daughters (M2D) is a 501(c)(3) non-profit dedicated to empowering women across generations through leadership and entrepreneurship training, educational workshops, and networking opportunities. Through intergenerational mentorship and community service, M2D advances gender equality, fosters leadership, and equips women to drive social and economic change in their communities. This handbook outlines our values, policies, and operational procedures to guide team members in fulfilling our mission.

Our Mission at Mothers to Daughters is to accelerate the personal and professional growth of women by connecting them with the lived experiences, authentic insights, and transformative wisdom of successful women. Through intergenerational mentorship, we foster a legacy of economic empowerment, social resilience, and impact-driven innovation, equipping women to lead, innovate, and build sustainable solutions that transcend generations.

Our Vision is a world where women of all generations thrive through the power of intergenerational wisdom, driving inclusivity and gender equity for lasting global impact. By bridging generations, amplifying voices, and breaking down barriers, we aim to create a future where women are elevated to the heights they deserve—leading, innovating, and shaping a more equitable and prosperous world for all.

Our Core Values at Mothers to Daughters are:

• UnwaveringRespect

  • We honor diverse perspectives and experiences, fostering an environment where every voice is valued.

  • We believe in mutual respect between generations, recognizing the wisdom of experience and the disruptive innovation of youth.

  • We encourage bold yet respectful dialogue in discussions around gender equality, relationships, and personal development.

• Purpose driven-Trust

  • We prioritize transparency, accountability, and credibility, ensuring that our members, mentors, and sponsors feel confident in our work.

  • We believe trust is the cornerstone of meaningful mentorship, enabling honest, courageous conversations and impactful guidance.

  • We commit to upholding the integrity of our mission, maintaining the highest ethical standards in all our partnerships and programs.

• Synergistic Collaboration

  • We recognize that transformative change happens when we work together across generations, cultures, and industries.

  • We actively forge alliances with organizations that align with our mission, including men’s groups working toward gender equity.

  • We foster a culture of dynamic knowledge-sharing, ensuring that mentorship is a two-way exchange where both mentors and mentees grow together.

• Transformational Empathy

  • We understand that each woman’s journey is unique, committing to creating a safe space for shared experiences and personal growth.

  • We recognize societal and personal challenges women face and approach solutions with compassion and pragmatic action.

  • We champion vulnerability as a strength, encouraging open discussions about both breakthroughs and setbacks.

• Impact-Driven Entrepreneurial Spirit

  • We believe in equipping women with the skills, mindset, and resources to take ownership of their futures—whether through career advancement, leadership, or business ventures.

  • We encourage innovation, agility, and adaptability, ensuring our programs evolve to meet the shifting needs of our global community.

  • We emphasize bold resilience, helping women break barriers, embrace risk, and lead with confidence.

• Unapologetic Authenticity

  • We embrace and celebrate individuality, encouraging women to bring their whole selves to the table.

  • We champion unapologetic self-expression, ensuring that every woman’s voice is heard, respected, and amplified.

  • We commit to honest, transparent communication, rejecting performative feminism in favor of practical, high-impact actions that drive real change.

• Future-focused Innovation

  • We embrace bold, transformative thinking, pushing boundaries to create solutions that redefine possibilities for women.

  • We leverage technology, data, and creativity to amplify mentorship, leadership, and economic empowerment initiatives.

  • We foster a culture of continuous learning and reinvention, ensuring that women stay ahead in an ever-evolving global landscape.

Position Overview:

The Marketing & PR Director will lead the development and execution of strategic marketing, communications, and public relations initiatives to elevate M2D’s brand, expand community engagement, and support program growth. Reporting to the Board, this leader will drive brand awareness, strengthen stakeholder relationships, and ensure consistent messaging across all platforms. The Director will oversee marketing campaigns, media outreach, digital strategy, community events, and partnerships, while aligning efforts with M2D’s mission of empowering young women through mentorship. This role also involves leading a high-performing team, managing budgets, and supporting fundraising and membership growth through compelling storytelling and targeted outreach.

Key Deliverables:

• Develop and implement communication strategies to bring awareness to M2D vision, mission, goals, and services.

• Responsible for actively driving M2D’s marketing, advertising, PR, media, communications, promotional activities, and all opportunities for growth, expansion, and partnerships that increase brand loyalty and exposure

• Ensure all business decisions are consistent with the brand's image while meeting the budget requirements, and assess the performance of all marketing campaigns

• Advise and support the relevant team in translating brand elements into innovative and tailored growth strategies to appropriately engage Mothers and Daughters

• Oversee and update other Board members on current marketing and advertising trends, similar organization’s activities, and customer reactions

• Provide leadership and support to the relevant teams regarding the Community relations and outreach activities, events, and fundraisers, and liaise with community champions and other relevant partners and organizations as required

• Supervise the regular risk assessment and suggest mitigation strategies

• Avoid conflicts of interest and situations that would compromise the principles of the organization.

Key Responsibilities:

Strategic Leadership & Planning

• Develop and execute comprehensive marketing and PR strategies aligned with M2D's mission of empowering young women through mentorship

• Create and manage annual marketing budgets, ensuring efficient resource allocation across all initiatives. (In 2025 we have 3 special projects coming up)

• Lead the development of the organization's brand strategy and positioning in the community and across various sectors

• Establish clear KPIs and metrics to measure the success of M2D marketing and PR initiatives

Marketing & Communications Management

• Direct all external communications, including press releases, media statements, and crisis communications

• Oversee the creation and maintenance of compelling content across all platforms (website, social media, newsletters, annual reports)

• Develop and maintain relationships with key media contacts and influence leaders in the women's empowerment space

• Ensure consistent brand voice and messaging across all communication channels

• Design and implement targeted campaigns to reach both potential mentors (Mothers) and mentees (Daughters)

Digital Strategy & Implementation

• Lead the organization's digital transformation efforts across all marketing channels

• Oversee website optimization, SEO strategy, and digital content calendar

• Direct social media strategy and engagement initiatives across all platforms

• Implement data-driven marketing approaches using analytics and market research

Community Engagement & Partnerships

• Identify and develop strategic partnerships with aligned organizations and corporate sponsors

• Oversee the planning and execution of community events, fundraisers, and awareness campaigns

• Build and maintain relationships with community leaders, donors, and stakeholders

• Create engagement strategies to strengthen the organization's presence in existing markets and expand into new ones

Team Leadership & Development

• Build and lead a high-performing marketing and communications team

• Provide mentorship and professional development opportunities for team members

• Establish clear goals and expectations for team members

• Foster a collaborative and innovative team culture aligned with M2D's values

Program Growth & Impact

• Develop marketing strategies to support membership growth and retention

• Create compelling impact reports and success stories to showcase program outcomes

• Design campaigns to attract and retain both mentors and mentees

• Implement systems to gather and leverage participant testimonials and success stories

Risk Management & Compliance

• Ensure all marketing and communications activities comply with relevant regulations and ethical guidelines

• Manage the organization's reputation and develop crisis communication plans

• Monitor and report on competitive landscape and industry trends

• Maintain documentation of marketing processes and procedures

Board Relations & Reporting

• Provide regular updates to the Board of Directors (or via the Board Secretary) on marketing initiatives and outcomes

• Prepare and present marketing performance reports at board meetings

• Collaborate with other board members on strategic initiatives

• Contribute to the organization's overall strategic planning process

Fundraising Support

• Develop marketing materials and campaigns to support fundraising initiatives

• Collaborate with development team to create compelling donor communications

• Support grant applications with relevant marketing data and materials

• Help create and maintain donor recognition programs

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's preferred

• Minimum of 5 years of experience in marketing leadership roles, with proven success in developing and executing integrated marketing campaigns

• Demonstrated expertise in digital marketing strategies, including social media management, content marketing, and analytics

• Strong track record of building and maintaining media relationships, with excellent written and verbal communication skills

• Experience managing and developing high-performing teams in a fast-paced environment

• Proven ability to develop and manage substantial marketing budgets and track ROI

• Strong analytical skills with the ability to use data to drive decision-making

• Experience with CRM systems, marketing automation tools, and project management software

• Demonstrated success in stakeholder management and cross-functional collaboration

• Experience in nonprofit sector or women's empowerment initiatives preferred, with a passion for mentorship and community building

Commitment:

• Serve at the organization for 1 year.

• Ability to meet and collaborate weekly via Zoom, Google Drive, Microsoft and Slack with the team.

• Ability to attend monthly Team All Hands via Zoom.

• Approximate time commitment: 10 hours monthly

Benefits:

• The opportunity to make a meaningful impact in empowering the next generation of women leaders.

• Enhance the impact of our programs on women's economic advancement, intellectual growth, and social mobility.

• Access to our network of elite professionals (business executives, entrepreneurs, community leaders etc) and professional development opportunities through board service.

How to Apply:

Interested candidates should fill out the application form and submit their resume and cover letter.

Mothers to Daughters is an equal opportunity organization and encourages applications from people of all backgrounds and experiences.

Mothers to Daughters is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact HR at .

Originally posted on Himalayas