Description review
Senior Ad Specialist (Google Ads, Meta Ads, LinkedIn Ads)
Solvi Digital · South Africa · back to the listing
HR standards
67/100
needs work
Title ↔ description
81/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 28 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach.
We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our Google Ads and Meta Ads operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.
Tasks
Paid Media
• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
• Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear, insight-led reports using Claude and other tools - data translated into strategy, not just numbers on a page
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems fast, and act without being prompted
Requirements
Requirements
• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
• Proven track record running B2B lead generation campaigns, specifically for the UK market
• Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
• Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting, analysis, and output
• Excellent reporting skills — you tell a clear story with data and make strategic recommendations
• Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
• Strong communicator, highly self-managed, and reliable in a remote setup
• Based in South Africa
Benefits
Benefits
• Fully remote role working with a specialist UK B2B agency
• Direct access to the senior team - no management layers or bureaucracy
• Varied client portfolio across industrial, manufacturing, and commercial sectors
• Consistent, long-term engagement with room to grow as the agency grows
• Flexible working with UK time zone alignment where needed
If you're a senior specialist who can genuinely own paid media without hand-holding, we'd like to hear from you. Apply with a short note on your background, the platforms you use day-to-day, and a couple of examples of B2B campaigns you've run and what they delivered. We move quickly with the right candidate.
Originally posted on Himalayas
We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our Google Ads and Meta Ads operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.
Tasks
Paid Media
• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
• Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear, insight-led reports using Claude and other tools - data translated into strategy, not just numbers on a page
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems fast, and act without being prompted
Requirements
Requirements
• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
• Proven track record running B2B lead generation campaigns, specifically for the UK market
• Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
• Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting, analysis, and output
• Excellent reporting skills — you tell a clear story with data and make strategic recommendations
• Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
• Strong communicator, highly self-managed, and reliable in a remote setup
• Based in South Africa
Benefits
Benefits
• Fully remote role working with a specialist UK B2B agency
• Direct access to the senior team - no management layers or bureaucracy
• Varied client portfolio across industrial, manufacturing, and commercial sectors
• Consistent, long-term engagement with room to grow as the agency grows
• Flexible working with UK time zone alignment where needed
If you're a senior specialist who can genuinely own paid media without hand-holding, we'd like to hear from you. Apply with a short note on your background, the platforms you use day-to-day, and a couple of examples of B2B campaigns you've run and what they delivered. We move quickly with the right candidate.
Originally posted on Himalayas