Description review
Campaign Manager (GTM, ABM & Events)
Authologic · Warsaw, Masovian Voivodeship, PL · back to the listing
HR standards
52/100
needs work
Title ↔ description
76/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Your Mission at Authologic
Authologic is shaping the future of digital identity and trust infrastructure. At a time when AI is eroding trust via synthetic identities and deepfakes, the market is evolving beyond plastic cards, document photos, and manual verification towards cryptographic identity. Authologic is leading that transition, and we want you to join us.
Our game-changing solutions help regulated businesses identify, onboard, and authenticate users across multiple markets. To effectively scale this revolution, we are looking for an experienced Campaign Manager to take full ownership of our integrated GTM campaigns, Account-Based Marketing (ABM) strategy, digital ads, and event presence.
Your Responsibilities
1. ABM Strategy, Lead Engine & Customer Engagement
•
Vertical ABM Execution: In partnership with Authologic’s Sales function, launch and scale hyper-targeted 1:Few ABM campaigns across our 4 core verticals (Banking, Fintech, Gaming, and Crypto).
•
Building the Growth Engine: Design end-to-end lead generation and account engagement processes that deliver high-intent pipeline to our international sales teams.
•
Customer Contact Plan & Retention: Develop and manage an ongoing customer contact strategy - including a targeted customer newsletter - to drive product adoption, retention, and expansion opportunities.
•
Sales & Revenue Alignment: Work hand-in-hand with Sales Development Representatives (SDRs) and Account Executives (AEs) to align marketing touches directly with sales outreach journeys.
2. Performance Advertising & Paid Media
•
High-Intent Search Ads (Demand Capture): Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions.
•
Campaign Magnification (Demand Creation): Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent.
3. Global Events Strategy & Roadmap Execution
•
Event Execution & Strategic Planning: Drive end-to-end execution for committed 2026 events while actively researching and reviewing vertical-led options and trade show roadmaps for 2027.
•
Multi-Format Presence: Manage Authologic’s presence across international fintech/B2B tech expos, trade shows, executive roundtables, panels, VIP dinners, podcasts, and webinars.
•
Pre- & Post-Event Logistics: Drive targeted pre-event outreach, optimise booth and panel engagements, and build automated lead follow-up workflows to maximise return on event investments.
What We Expect from You
•
Experience: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech.
•
Autonomy in Action: We hire smart people and empower them instead of micromanaging. You will lead the ABM, paid ads, and events GTM effort end-to-end.
•
ABM Expertise: Proven track record of mapping buying committees, launching multi-vertical 1:Few programmes, and translating account intelligence into closed revenue.
•
Paid Media Expertise: Hands-on experience optimising high-intent search campaigns and targeted B2B LinkedIn ads to drive measurable ROI.
•
Event Capabilities: Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into real pipeline.
What we offer
• Base salary + participation in the Authologic Inc. Employee Stock Option Program.
• Remote-first culture with access to co-working spaces (we’re a remote organization, but we meet occasionally in the office and during our quarterly off-sites).
• Good start-up vibes, ability to work with ambitious people, and access to the YC network via Authologic founders.
• We give you a lot of space and autonomy to take action – just tell us what you need!
GDPR Clause
I hereby consent to the processing of personal data contained in my application to be processed by Authologic Sp. z o.o. I hereby also give consent for personal data included in my CV to be processed for the purposes of any future recruitment process
Authologic is shaping the future of digital identity and trust infrastructure. At a time when AI is eroding trust via synthetic identities and deepfakes, the market is evolving beyond plastic cards, document photos, and manual verification towards cryptographic identity. Authologic is leading that transition, and we want you to join us.
Our game-changing solutions help regulated businesses identify, onboard, and authenticate users across multiple markets. To effectively scale this revolution, we are looking for an experienced Campaign Manager to take full ownership of our integrated GTM campaigns, Account-Based Marketing (ABM) strategy, digital ads, and event presence.
Your Responsibilities
1. ABM Strategy, Lead Engine & Customer Engagement
•
Vertical ABM Execution: In partnership with Authologic’s Sales function, launch and scale hyper-targeted 1:Few ABM campaigns across our 4 core verticals (Banking, Fintech, Gaming, and Crypto).
•
Building the Growth Engine: Design end-to-end lead generation and account engagement processes that deliver high-intent pipeline to our international sales teams.
•
Customer Contact Plan & Retention: Develop and manage an ongoing customer contact strategy - including a targeted customer newsletter - to drive product adoption, retention, and expansion opportunities.
•
Sales & Revenue Alignment: Work hand-in-hand with Sales Development Representatives (SDRs) and Account Executives (AEs) to align marketing touches directly with sales outreach journeys.
2. Performance Advertising & Paid Media
•
High-Intent Search Ads (Demand Capture): Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions.
•
Campaign Magnification (Demand Creation): Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent.
3. Global Events Strategy & Roadmap Execution
•
Event Execution & Strategic Planning: Drive end-to-end execution for committed 2026 events while actively researching and reviewing vertical-led options and trade show roadmaps for 2027.
•
Multi-Format Presence: Manage Authologic’s presence across international fintech/B2B tech expos, trade shows, executive roundtables, panels, VIP dinners, podcasts, and webinars.
•
Pre- & Post-Event Logistics: Drive targeted pre-event outreach, optimise booth and panel engagements, and build automated lead follow-up workflows to maximise return on event investments.
What We Expect from You
•
Experience: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech.
•
Autonomy in Action: We hire smart people and empower them instead of micromanaging. You will lead the ABM, paid ads, and events GTM effort end-to-end.
•
ABM Expertise: Proven track record of mapping buying committees, launching multi-vertical 1:Few programmes, and translating account intelligence into closed revenue.
•
Paid Media Expertise: Hands-on experience optimising high-intent search campaigns and targeted B2B LinkedIn ads to drive measurable ROI.
•
Event Capabilities: Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into real pipeline.
What we offer
• Base salary + participation in the Authologic Inc. Employee Stock Option Program.
• Remote-first culture with access to co-working spaces (we’re a remote organization, but we meet occasionally in the office and during our quarterly off-sites).
• Good start-up vibes, ability to work with ambitious people, and access to the YC network via Authologic founders.
• We give you a lot of space and autonomy to take action – just tell us what you need!
GDPR Clause
I hereby consent to the processing of personal data contained in my application to be processed by Authologic Sp. z o.o. I hereby also give consent for personal data included in my CV to be processed for the purposes of any future recruitment process