Description review
Copywriter (UK English) – Fashion, Social Media & Press
Ricaris · United Kingdom · back to the listing
HR standards
68/100
needs work
Title ↔ description
84/100
solid
Reads as
Content Marketer
97% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
About us: Ricaris is a Barcelona-based company with over
10 years1
of experience in multilingual services, specializing in content marketing, translation, and customer support. Our motto, “Have a Nice Day”, reflects our commitment to positive and productive interactions.
Role Description: We are looking for an experienced UK English Copywriter to create engaging written content for newsletters, social media captions, press releases and general marketing materials. The focus will be on fashion-oriented companies, so familiarity with the industry and its tone of voice is essential.
Responsibilities
- Write compelling newsletters, social media captions, press releases, and other marketing materials.
- Adapt content to fashion audiences with a creative and brand-consistent voice.
- Stay up to date with trends in copywriting and the fashion industry.
- Collaborate with our team to ensure consistency across projects.
Requirements
- Proven experience as a copywriter in English (UK native level required).
- Strong background writing for fashion brands (newsletters, social media, press).
- Ability to adapt tone and style to different audiences.
- Creativity, proactivity, and attention to detail.
- Spanish knowledge is a plus but not required.
What we offer
- Long-term remote collaboration with flexible schedule.
- Initial workload: 500–800 words per week, with the possibility to increase over time.
- Compensation: 0.06–0.08 USD per word (open to discussion depending on experience and long-term collaboration).
How to apply:
- Please apply through Upwork, including relevant samples or a portfolio showcasing your copywriting work in the fashion industry.
- Important: The selection process includes a test assignment (writing a newsletter, a social media caption based on that newsletter, and a short fashion look description). We will provide detailed guidelines for the test once you are pre-selected.
Deliverables
• Weekly newsletters (fashion-focused).
• Social media captions (Instagram, LinkedIn, etc.).
• Press releases for fashion clients.
• Marketing copy (general materials).
Originally posted on Himalayas
Role Description: We are looking for an experienced UK English Copywriter to create engaging written content for newsletters, social media captions, press releases and general marketing materials. The focus will be on fashion-oriented companies, so familiarity with the industry and its tone of voice is essential.
Responsibilities
- Write compelling newsletters, social media captions, press releases, and other marketing materials.
- Adapt content to fashion audiences with a creative and brand-consistent voice.
- Stay up to date with trends in copywriting and the fashion industry.
- Collaborate with our team to ensure consistency across projects.
Requirements
- Proven experience as a copywriter in English (UK native level required).
- Strong background writing for fashion brands (newsletters, social media, press).
- Ability to adapt tone and style to different audiences.
- Creativity, proactivity, and attention to detail.
- Spanish knowledge is a plus but not required.
What we offer
- Long-term remote collaboration with flexible schedule.
- Initial workload: 500–800 words per week, with the possibility to increase over time.
- Compensation: 0.06–0.08 USD per word (open to discussion depending on experience and long-term collaboration).
How to apply:
- Please apply through Upwork, including relevant samples or a portfolio showcasing your copywriting work in the fashion industry.
- Important: The selection process includes a test assignment (writing a newsletter, a social media caption based on that newsletter, and a short fashion look description). We will provide detailed guidelines for the test once you are pre-selected.
Deliverables
• Weekly newsletters (fashion-focused).
• Social media captions (Instagram, LinkedIn, etc.).
• Press releases for fashion clients.
• Marketing copy (general materials).
Originally posted on Himalayas