Description review
Performance Marketing Specialist / Media Buyer - Dubai Real Estate
MIRA CONSTRUCTION L.L.C · United Arab Emirates · back to the listing
HR standards
61/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
92% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.
This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities
• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements
•
3–4+ years of experience in Performance Marketing or Media Buying.
• Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
• Demonstrated success in generating qualified international real estate leads.
• Strong expertise in:
• Meta Ads Manager
• Google Ads
• YouTube Ads
• Snapchat Ads
• Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
• Experience managing advertising budgets and improving lead quality while maintaining target CPL.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills in English.
• Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits
• Competitive salary
• Fully remote work environment.
• Opportunity for long-term collaboration and career growth.
Originally posted on Himalayas
This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities
• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements
•
3–4+ years of experience in Performance Marketing or Media Buying.
• Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
• Demonstrated success in generating qualified international real estate leads.
• Strong expertise in:
• Meta Ads Manager
• Google Ads
• YouTube Ads
• Snapchat Ads
• Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
• Experience managing advertising budgets and improving lead quality while maintaining target CPL.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills in English.
• Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits
• Competitive salary
• Fully remote work environment.
• Opportunity for long-term collaboration and career growth.
Originally posted on Himalayas