Description review
Senior Product Designer
HeyMax · Singapore · back to the listing
HR standards
43/100
poor
Title ↔ description
77/100
solid
Reads as
Product Designer
100% confident
What this role officially is
user interface designer — ESCO, the EU occupation classification
User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.
Also known as: accessibility designer, user interface designers, UI designer
How others title the same work
Large employers
- Senior Product Designer Automattic
- Product Designer, Shop Everything Meta
- AI Native Product Designer Metalab
- Designer, Web Presence & Platform Stripe
- Senior Staff Product Designer, Risk Stripe
Startups
- Founding Designer Cardboard
- Founding UI/UX Design Engineer Clearly AI
- Founding Product Designer Closure
- Design and Marketing Associate Corgi Insurance
- UX Designer Coulomb AI
What the listing never says
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About HeyMax
HeyMax turns everyday spending into travel. Users earn Max Miles on the things they already buy, and redeem them for flights, hotels, and experiences worldwide. Founded in 2023, we're live in Singapore and Hong Kong — and building toward a product that works for anyone, anywhere in the world.
The role — a mini lab inside HeyMax
You'll run a growth and expansion design lab: a small, autonomous unit with one mandate — grow HeyMax's user base, anywhere in the world. That means the full growth surface: how new users discover and activate, how existing users deepen and refer, and how the experience flexes for markets and users we haven't designed for yet. You operate like a startup within the startup — pick the highest-leverage problem, ship an experiment, read the data, decide what's next.
What you'll own
•
Global activation — the entire journey from first touch to first value moment, designed to work for any user in any market from day one. This is the engine that lets HeyMax launch a country without rebuilding the product.
•
One experience, every market — an adaptive design system where the product reconfigures itself around user state and market maturity. You're not designing screens per country; you're designing the rules that make one product serve a hundred markets.
•
Compounding growth loops — referral, sharing, and re-engagement mechanics built to scale across borders. Every experiment you ship becomes reusable infrastructure for the next market.
•
The lab's playbook — you set the growth agenda, run the experiment portfolio, and build the repeatable expansion playbook the whole company will run on.
Who you are
• 5+ years consumer product design, with real growth work — you've owned an activation or acquisition funnel metric, not just designed alongside one.
• Systems thinker: you design state machines, not screens. "What does this surface look like with 1 partner / 10 partners" is a question you ask before drawing anything.
• AI-native: AI tools are your default for prototyping, research synthesis, and copy variants — you move at lab speed because of it. Bonus: you've designed agent or copilot patterns.
• Comfortable with the ambiguity of a market you can't visit — you design research-cheap ways to learn (fake-door tests, concierge MVPs, remote unmoderated tests).
Originally posted on Himalayas
HeyMax turns everyday spending into travel. Users earn Max Miles on the things they already buy, and redeem them for flights, hotels, and experiences worldwide. Founded in 2023, we're live in Singapore and Hong Kong — and building toward a product that works for anyone, anywhere in the world.
The role — a mini lab inside HeyMax
You'll run a growth and expansion design lab: a small, autonomous unit with one mandate — grow HeyMax's user base, anywhere in the world. That means the full growth surface: how new users discover and activate, how existing users deepen and refer, and how the experience flexes for markets and users we haven't designed for yet. You operate like a startup within the startup — pick the highest-leverage problem, ship an experiment, read the data, decide what's next.
What you'll own
•
Global activation — the entire journey from first touch to first value moment, designed to work for any user in any market from day one. This is the engine that lets HeyMax launch a country without rebuilding the product.
•
One experience, every market — an adaptive design system where the product reconfigures itself around user state and market maturity. You're not designing screens per country; you're designing the rules that make one product serve a hundred markets.
•
Compounding growth loops — referral, sharing, and re-engagement mechanics built to scale across borders. Every experiment you ship becomes reusable infrastructure for the next market.
•
The lab's playbook — you set the growth agenda, run the experiment portfolio, and build the repeatable expansion playbook the whole company will run on.
Who you are
• 5+ years consumer product design, with real growth work — you've owned an activation or acquisition funnel metric, not just designed alongside one.
• Systems thinker: you design state machines, not screens. "What does this surface look like with 1 partner / 10 partners" is a question you ask before drawing anything.
• AI-native: AI tools are your default for prototyping, research synthesis, and copy variants — you move at lab speed because of it. Bonus: you've designed agent or copilot patterns.
• Comfortable with the ambiguity of a market you can't visit — you design research-cheap ways to learn (fake-door tests, concierge MVPs, remote unmoderated tests).
Originally posted on Himalayas