Description review
Director, Public Relations
Travel + Leisure Co. · United States · back to the listing
HR standards
30/100
poor
Title ↔ description
80/100
solid
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
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What the listing never says
- 31 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.Travel + Leisure Co. is seeking a dynamic and strategic Director, Public Relations to lead our enterprise-wide public relations and media engagement efforts. This role is responsible for developing and executing comprehensive PR strategies that drive media coverage, amplify our compelling business story, enhance our corporate reputation and drive visibility for our portfolio of travel brands. The Director will lead integrated public relations campaigns, manage media relations across consumer and business press, and oversee external agency partnerships.
This is a highly visible role that requires a seasoned communications leader with deep expertise in media relations, corporate messaging, investor relations communications and brand storytelling—particularly within the hospitality or travel industry. The ideal candidate will have a proven track record of managing high-profile PR initiatives, serving as a corporate spokesperson, and guiding senior executives through media engagements.
How You'll Shine:
Public Relations Strategy
• Develop and implement integrated public relations strategies and cross-channel campaigns that align with business objectives and enhance corporate and brand reputation.
• Oversee media relations efforts, proactively securing coverage across business, consumer, and trade media.
• Serve as strategic partner to investor relations team to craft a compelling business narrative and deliver media opportunities to amplify the value proposition.
• Partner with social team to tell the right stories through influencer marketing and ambassador programs.
• Develop positive, proactive social community engagement infrastructure and programming.
• Develop storytelling toolkits across brands.
• Establish measurable KPIs for brand lift, earned impact, influencer ROI, and community growth.
Media Relations & Thought Leadership
• Serve as a media relations expert, building and maintaining strong relationships with key journalists, editors, and influencers.
• Develop key messages, press releases, FAQs, media statements, and briefing materials to support media engagement.
• Lead the management of the external speaker’s bureau, securing and preparing executives for media interviews, panels, industry events.
What You'll Bring:
• Bachelor's Degree or equivalent Communications, Public Relations, Integrated Marketing or Journalism
• Experience in both agency and in-house environments preferred
• Experience managing financial communications for publicly traded company and successful track-record of supporting investor relations functions.
• Demonstrated success in developing and executing PR campaigns that drive meaningful media coverage and brand awareness.
• Experience serving as a corporate spokesperson and training executives for media engagements.
• Proven ability to manage external PR agencies and drive high-impact results.
• Strong writing, editing, and storytelling skills, with the ability to craft compelling press materials and executive messaging.
• 15+ years1 of public relations and media relations experience, with a proven track-record in hospitality, travel, or consumer
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and location of the position for which you are applying.
Originally posted on Himalayas
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.Travel + Leisure Co. is seeking a dynamic and strategic Director, Public Relations to lead our enterprise-wide public relations and media engagement efforts. This role is responsible for developing and executing comprehensive PR strategies that drive media coverage, amplify our compelling business story, enhance our corporate reputation and drive visibility for our portfolio of travel brands. The Director will lead integrated public relations campaigns, manage media relations across consumer and business press, and oversee external agency partnerships.
This is a highly visible role that requires a seasoned communications leader with deep expertise in media relations, corporate messaging, investor relations communications and brand storytelling—particularly within the hospitality or travel industry. The ideal candidate will have a proven track record of managing high-profile PR initiatives, serving as a corporate spokesperson, and guiding senior executives through media engagements.
How You'll Shine:
Public Relations Strategy
• Develop and implement integrated public relations strategies and cross-channel campaigns that align with business objectives and enhance corporate and brand reputation.
• Oversee media relations efforts, proactively securing coverage across business, consumer, and trade media.
• Serve as strategic partner to investor relations team to craft a compelling business narrative and deliver media opportunities to amplify the value proposition.
• Partner with social team to tell the right stories through influencer marketing and ambassador programs.
• Develop positive, proactive social community engagement infrastructure and programming.
• Develop storytelling toolkits across brands.
• Establish measurable KPIs for brand lift, earned impact, influencer ROI, and community growth.
Media Relations & Thought Leadership
• Serve as a media relations expert, building and maintaining strong relationships with key journalists, editors, and influencers.
• Develop key messages, press releases, FAQs, media statements, and briefing materials to support media engagement.
• Lead the management of the external speaker’s bureau, securing and preparing executives for media interviews, panels, industry events.
What You'll Bring:
• Bachelor's Degree or equivalent Communications, Public Relations, Integrated Marketing or Journalism
• Experience in both agency and in-house environments preferred
• Experience managing financial communications for publicly traded company and successful track-record of supporting investor relations functions.
• Demonstrated success in developing and executing PR campaigns that drive meaningful media coverage and brand awareness.
• Experience serving as a corporate spokesperson and training executives for media engagements.
• Proven ability to manage external PR agencies and drive high-impact results.
• Strong writing, editing, and storytelling skills, with the ability to craft compelling press materials and executive messaging.
• 15+ years1 of public relations and media relations experience, with a proven track-record in hospitality, travel, or consumer
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and location of the position for which you are applying.
Originally posted on Himalayas