Description review
GU Field Based Marketing Director - Key Customer Team (Remote North East - NY, M
Exelixis · United States · back to the listing
HR standards
39/100
poor
Title ↔ description
70/100
solid
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
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What the listing never says
- 31 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
SUMMARY/JOB PURPOSE
The GU Filed Based Marketing Director - Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. This position is the Exelixis products and services expert for Key Opinion Leaders to ensure that cross-functional resources are made available as appropriate to the key customer segment. This position is responsible for creating brand strategy and driving tactics across the Key Customer segment. This role will work closely with field sales and other members of the Commercial Team at the home office and ensure successful execution of the key opinion leader strategy and tactics.
ESSENTIAL DUTIES/RESPONSIBILITIES
• Assist in the creation of the content for commercial tactics including the promotional speaker bureau and the content for advisory boards.
• Identify profile, cultivate and maintain long-term relationships with KOLs tracking opinions and behaviors.
• Lead the development of Key Account engagement plans for each assigned KOL for the commercial team.
• Manage KOL engagement plans at congresses for the commercial team.
• Play a key role in enabling and influencing the understanding and opinion of diseases, mechanisms of diseases, and the potential role of Exelixis products in the management of these diseases using on-label and approved marketing material.
• Act as the primary liaison between KOLs and home office cross-functional teams.
• Assist in the execution of Advisory Boards. This may involve identifying, recommending, and inviting potential advisors, moderators and speakers, preparation of faculty, participation in meeting and report out to functional teams.
• Assist in the development of promotional speaker bureaus which may involve speaker identification and recruitment, attending and supporting speaker training meetings. Additional follow-on speaker training activities may be required to ensure accurate and effective presentations of Exelixis products.
• Work closely with KOLs to obtain feedback to be considered in the development of brand strategies.
• Complies with all laws, regulations and policies that govern the conduct of Exelixis activities.
• Performs other duties as assigned1
• Complies with all policies and standards
SUPERVISORY RESPONSIBILITIES
• No supervisory responsibilities.
EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES
Education
• BA/BS degree in a related discipline with at least 13 years2 of related; or
• MA/MS degree in related discipline desired and 11 years3 of related experience; or
• Equivalent combination of education and experience.
Experience
• Field-Based/Regional Marketing experience.
• Oncology therapeutic area experience.
• Launch experience.
Knowledge, Skills and Abilities
Required:
• Expert knowledge of relevant products, their associated therapeutic areas, competitors and other related marketplace factors.
• Knowledge of KOLs and compliant KOL development practices.
• Strong organization, planning, and analytical skills.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously.
• Ability to work independently to execute against strategic and tactical plans under tight timelines.
• Ability to assemble and lead cross-functional teams toward a shared vision of success.
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience.
• Ability to lead, mentor and on-board newer members of the team.
• Ability to travel to meetings/trainings/programs as necessary.
• Valid driver's license.
• Must reside within the geographic area of the assigned territory.
• ~65% travel required.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $204,500 - $290,500 annually. The base pay range may take into account the candidate’s geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate’s geographic region, job-related knowledge, skills, experience and internal equity, among other factors.In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.
If you have a disability and need an accommodation in relation to the recruiting process, please email us at: .
WORKING CONDITIONS:
Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.
DISCLAIMER:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Originally posted on Himalayas
The GU Filed Based Marketing Director - Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. This position is the Exelixis products and services expert for Key Opinion Leaders to ensure that cross-functional resources are made available as appropriate to the key customer segment. This position is responsible for creating brand strategy and driving tactics across the Key Customer segment. This role will work closely with field sales and other members of the Commercial Team at the home office and ensure successful execution of the key opinion leader strategy and tactics.
ESSENTIAL DUTIES/RESPONSIBILITIES
• Assist in the creation of the content for commercial tactics including the promotional speaker bureau and the content for advisory boards.
• Identify profile, cultivate and maintain long-term relationships with KOLs tracking opinions and behaviors.
• Lead the development of Key Account engagement plans for each assigned KOL for the commercial team.
• Manage KOL engagement plans at congresses for the commercial team.
• Play a key role in enabling and influencing the understanding and opinion of diseases, mechanisms of diseases, and the potential role of Exelixis products in the management of these diseases using on-label and approved marketing material.
• Act as the primary liaison between KOLs and home office cross-functional teams.
• Assist in the execution of Advisory Boards. This may involve identifying, recommending, and inviting potential advisors, moderators and speakers, preparation of faculty, participation in meeting and report out to functional teams.
• Assist in the development of promotional speaker bureaus which may involve speaker identification and recruitment, attending and supporting speaker training meetings. Additional follow-on speaker training activities may be required to ensure accurate and effective presentations of Exelixis products.
• Work closely with KOLs to obtain feedback to be considered in the development of brand strategies.
• Complies with all laws, regulations and policies that govern the conduct of Exelixis activities.
• Performs other duties as assigned1
• Complies with all policies and standards
SUPERVISORY RESPONSIBILITIES
• No supervisory responsibilities.
EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES
Education
• BA/BS degree in a related discipline with at least 13 years2 of related; or
• MA/MS degree in related discipline desired and 11 years3 of related experience; or
• Equivalent combination of education and experience.
Experience
• Field-Based/Regional Marketing experience.
• Oncology therapeutic area experience.
• Launch experience.
Knowledge, Skills and Abilities
Required:
• Expert knowledge of relevant products, their associated therapeutic areas, competitors and other related marketplace factors.
• Knowledge of KOLs and compliant KOL development practices.
• Strong organization, planning, and analytical skills.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously.
• Ability to work independently to execute against strategic and tactical plans under tight timelines.
• Ability to assemble and lead cross-functional teams toward a shared vision of success.
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience.
• Ability to lead, mentor and on-board newer members of the team.
• Ability to travel to meetings/trainings/programs as necessary.
• Valid driver's license.
• Must reside within the geographic area of the assigned territory.
• ~65% travel required.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $204,500 - $290,500 annually. The base pay range may take into account the candidate’s geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate’s geographic region, job-related knowledge, skills, experience and internal equity, among other factors.In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.
If you have a disability and need an accommodation in relation to the recruiting process, please email us at: .
WORKING CONDITIONS:
Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.
DISCLAIMER:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Originally posted on Himalayas