Marketing Management - Online Facilitation

BHO6505- Marketing Management

As an experienced online educator (LINC Fellow), the candidate will work as an independent contractor of LINC and serve a diverse international student body for Masters-level programs studying at premier Australian and Asian universities.Candidate must possess strong knowledge of strategic marketing principles, digital platforms, market analysis, and value creation for customers and firms. They should have the ability to apply marketing theories to real-world scenarios through case study analysis and collaborative decision-making.

Key Skills Required

• Online Marketing campaigns

• Traditional and digital marketing approaches

• Contemporary marketing theories & technologies

• Strategic marketing decisions

• Digital profiling

• Macro- and micro-environment

• Customer Experience

• Content strategy

Desired Candidate Profile

• PG/Doctoral degree with distinction or first-class from a top university in India;

• At least 5 years of corporate experience and/or teaching experience in the relevant fields at a leading university or college (Note: Candidates with formal teaching experience at a university or college are preferred);

• Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse cultures;

• Proficient in English language; excellent oral and written communication

• Must possess a working laptop and have access to high-speed (>10 MBPS) stable internet connection;

• Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided).

The candidate needs to be available between 12 pm to 6 pm every day.

Roles & Responsibilities

LINC Fellows will be responsible for providing:

1. Subject matter guidance to a group of 25-30 undergraduate online students;

2. Support in learning skills like academic writing, research and time management;

3. 1:1 and small group tutoring sessions;

4. Guidance on relevant reference material;

5. Assessment marking with long-form feedback

6. Management of discussion forums; and

7. Proactive, prompt and personalised support to student queries and issues.

LINC Fellows will be expected to promptly interact with students over email, or calls / online sessions from locations of their convenience (e.g. home, office, etc.).

Originally posted on Himalayas