Description review
Senior Product Marketer, Financial Institutions
OpenZeppelin · Anywhere in the World · back to the listing
HR standards
65/100
needs work
Title ↔ description
91/100
strong
Reads as
Marketing Manager
96% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 38 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About us
OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, our mission is to accelerate the world's transition to an open financial system, built on open standards and secured by rigorous research.
Our open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap.
We combine AI-native security tooling with deep research and a decade of audit expertise to support leading institutions and crypto-native teams shaping the next generation of digital assets like DTCC, Fidelity, Coinbase, Uniswap, Aave, the Ethereum Foundation, and many more across the full secure development lifecycle.
Please note: Always refer to OpenZeppelin's official job page for the most accurate information about our open roles, as we have seen multiple third party job sites posting inaccurate information.
The Marketing Team
The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship, from the flagship OpenZeppelin Contracts Libraries to security audits, developer tooling, and solutions for financial institutions.
Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go-to-market strategy, content, and events that position OpenZeppelin as the security standard for onchain finance.
What you'll be doing
As OpenZeppelin’s Senior Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale.
You will
• Own positioning and messagingfor our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona.
• Lead product launchesfor new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption.
• Enable Sales with AI-native assets:sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks.
• Run AI-powered competitive and market intelligenceby building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership.
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters.
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities.
• Contribute to institutional content,including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently.
• Create light social media contentwhen valuable content or launches go live, in coordination with the wider Marketing team.
• Close the loop with the product ownersby bringing customer and market feedback into roadmap and packaging discussions.
• Measure what mattersby defining launch and adoption metrics and reporting on results.
Location
• All positions at OpenZeppelin are 100% remote, however you shouldbe located between UTC-5 and UTC+2 to be seriously considered for this position.
You have
• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base.
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move.
• An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built.
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins.
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences.
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals.
• Strong project management skills and comfort working through compliance and approval processes.
• A self-driven, collaborative mindset that thrives in dynamic environments.
Nice to have
• Experience in product marketing for services (security, consulting, or professional services), not only software products.
• Experience building web pages through a headless CMS such as Sanity.
• Familiarity with blockchain technology and smart contract development.
• Experience running beta, pilot, or design partner programs.
• Experience with HubSpot or similar marketing automation tools.
Logistics:
Our interview process takes place on Zoom and tends to consist of the following stages:
• Recruiter Interview (30-45 min)
• Hiring Manager Interview (60 min)
• Team Interview (45 min)
• Leadership Interview (30 min)
• Paid, take-home work test (Lasting up to 10 days)
• Reference checks
Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.
Benefits
• Meet your teammates at company gatherings around the world 😎
• Enjoy the flexibility of fully remote work 🌎
• Take the time you need with flexible time off 🏝
• Grow your family with 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus 💙
• Build your ideal home office with up to $500 in equipment support 🪑
• Stay covered with medical insurance 🏥
• Keep growing with learning and development opportunities 🧠
• Get a monthly stipend for your preferred co-working space 💻
At OpenZeppelin, we are an equal opportunity employer and we value different perspectives. We are committed to building a diverse workforce. This includes but is not limited to gender, race, sexual orientation, religion, national origin and other characteristics that make each one of us unique. In this uniqueness, we find the most value. Come join us!
Use of AI as part of the recruiting process
As part of OpenZeppelin’s recruitment process, we may use automated tools, including artificial intelligence, to assist in reviewing applications and assessing candidate qualifications. These tools are used to support our People team by identifying relevant skills and experience, and are not used to make decisions solely by automated means. All hiring decisions involve human review. Any personal data provided as part of your application will be processed in accordance with OpenZeppelin’s Data Privacy Notice.
If you have questions about this recruitment process or would like to request human review of your application, please contact us at [email protected].
OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, our mission is to accelerate the world's transition to an open financial system, built on open standards and secured by rigorous research.
Our open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap.
We combine AI-native security tooling with deep research and a decade of audit expertise to support leading institutions and crypto-native teams shaping the next generation of digital assets like DTCC, Fidelity, Coinbase, Uniswap, Aave, the Ethereum Foundation, and many more across the full secure development lifecycle.
Please note: Always refer to OpenZeppelin's official job page for the most accurate information about our open roles, as we have seen multiple third party job sites posting inaccurate information.
The Marketing Team
The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship, from the flagship OpenZeppelin Contracts Libraries to security audits, developer tooling, and solutions for financial institutions.
Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go-to-market strategy, content, and events that position OpenZeppelin as the security standard for onchain finance.
What you'll be doing
As OpenZeppelin’s Senior Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale.
You will
• Own positioning and messagingfor our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona.
• Lead product launchesfor new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption.
• Enable Sales with AI-native assets:sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks.
• Run AI-powered competitive and market intelligenceby building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership.
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters.
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities.
• Contribute to institutional content,including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently.
• Create light social media contentwhen valuable content or launches go live, in coordination with the wider Marketing team.
• Close the loop with the product ownersby bringing customer and market feedback into roadmap and packaging discussions.
• Measure what mattersby defining launch and adoption metrics and reporting on results.
Location
• All positions at OpenZeppelin are 100% remote, however you shouldbe located between UTC-5 and UTC+2 to be seriously considered for this position.
You have
• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base.
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move.
• An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built.
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins.
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences.
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals.
• Strong project management skills and comfort working through compliance and approval processes.
• A self-driven, collaborative mindset that thrives in dynamic environments.
Nice to have
• Experience in product marketing for services (security, consulting, or professional services), not only software products.
• Experience building web pages through a headless CMS such as Sanity.
• Familiarity with blockchain technology and smart contract development.
• Experience running beta, pilot, or design partner programs.
• Experience with HubSpot or similar marketing automation tools.
Logistics:
Our interview process takes place on Zoom and tends to consist of the following stages:
• Recruiter Interview (30-45 min)
• Hiring Manager Interview (60 min)
• Team Interview (45 min)
• Leadership Interview (30 min)
• Paid, take-home work test (Lasting up to 10 days)
• Reference checks
Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.
Benefits
• Meet your teammates at company gatherings around the world 😎
• Enjoy the flexibility of fully remote work 🌎
• Take the time you need with flexible time off 🏝
• Grow your family with 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus 💙
• Build your ideal home office with up to $500 in equipment support 🪑
• Stay covered with medical insurance 🏥
• Keep growing with learning and development opportunities 🧠
• Get a monthly stipend for your preferred co-working space 💻
At OpenZeppelin, we are an equal opportunity employer and we value different perspectives. We are committed to building a diverse workforce. This includes but is not limited to gender, race, sexual orientation, religion, national origin and other characteristics that make each one of us unique. In this uniqueness, we find the most value. Come join us!
Use of AI as part of the recruiting process
As part of OpenZeppelin’s recruitment process, we may use automated tools, including artificial intelligence, to assist in reviewing applications and assessing candidate qualifications. These tools are used to support our People team by identifying relevant skills and experience, and are not used to make decisions solely by automated means. All hiring decisions involve human review. Any personal data provided as part of your application will be processed in accordance with OpenZeppelin’s Data Privacy Notice.
If you have questions about this recruitment process or would like to request human review of your application, please contact us at [email protected].