Description review
CRM Data Manager
H&R Block · United States · back to the listing
HR standards
66/100
needs work
Title ↔ description
77/100
solid
Reads as
Marketing Manager
87% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 17 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
About the Role
At H&R Block, the CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.
This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.
• Maintain audience documentation and segmentation standards.
Required Qualifications
• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
• 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
• Knowledge of SQL and customer data environments
• Strong analytical and problem-solving skills
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years1 , we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$89,800.00 - $134,700.00/Yr.
Sponsored Job
Originally posted on Himalayas
At H&R Block, the CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.
This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.
• Maintain audience documentation and segmentation standards.
Required Qualifications
• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
• 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
• Knowledge of SQL and customer data environments
• Strong analytical and problem-solving skills
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years1 , we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$89,800.00 - $134,700.00/Yr.
Sponsored Job
Originally posted on Himalayas