Description review
Early-Career Social Media and Email Marketing Specialist
Clera · Remote - New York · back to the listing
HR standards
73/100
solid
Title ↔ description
80/100
solid
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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- Content marketing lead Canonical
Startups
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What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Role
Join the marketing team at a fintech wealth planning company, where you will own social media and email marketing efforts. You will use creative execution and performance data to grow an engaged community and improve campaign results.
What You'll Do
• Manage Instagram, Facebook, LinkedIn, YouTube, and TikTok content, keeping posts aligned with the brand and content calendar.
• Coordinate with external creative agencies and content partners to deliver timely, on-brand work.
• Build and maintain a content calendar that supports campaigns and announcements.
• Engage with the audience by responding to comments and messages and starting conversations.
• Identify relevant social trends and adapt them into brand-appropriate content opportunities.
• Plan and execute email marketing campaigns in HubSpot or a similar platform.
• Write and design newsletters, and run tests of subject lines, send times, formats, and audience segments.
• Track campaign performance, report on results, and use data to refine social and email strategies.
What We're Looking For
• One to two years of experience in social media, email marketing, or digital marketing, with demonstrated audience growth or campaign improvements.
• Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
• Strong writing skills and the ability to maintain a consistent brand voice across social posts, emails, and newsletters.
• Experience using HubSpot, Mailchimp, Klaviyo, or a similar email marketing platform, including running and analyzing A/B tests.
• Comfort interpreting engagement, open, click-through, and conversion metrics and turning findings into practical next steps.
• Experience coordinating agencies, content creators, or freelancers is valuable, as is familiarity with paid social.
• Fintech, personal finance, or consumer brand marketing experience is a plus.
Compensation & Benefits
Base salary is $80,000 to $100,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.
Join the marketing team at a fintech wealth planning company, where you will own social media and email marketing efforts. You will use creative execution and performance data to grow an engaged community and improve campaign results.
What You'll Do
• Manage Instagram, Facebook, LinkedIn, YouTube, and TikTok content, keeping posts aligned with the brand and content calendar.
• Coordinate with external creative agencies and content partners to deliver timely, on-brand work.
• Build and maintain a content calendar that supports campaigns and announcements.
• Engage with the audience by responding to comments and messages and starting conversations.
• Identify relevant social trends and adapt them into brand-appropriate content opportunities.
• Plan and execute email marketing campaigns in HubSpot or a similar platform.
• Write and design newsletters, and run tests of subject lines, send times, formats, and audience segments.
• Track campaign performance, report on results, and use data to refine social and email strategies.
What We're Looking For
• One to two years of experience in social media, email marketing, or digital marketing, with demonstrated audience growth or campaign improvements.
• Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
• Strong writing skills and the ability to maintain a consistent brand voice across social posts, emails, and newsletters.
• Experience using HubSpot, Mailchimp, Klaviyo, or a similar email marketing platform, including running and analyzing A/B tests.
• Comfort interpreting engagement, open, click-through, and conversion metrics and turning findings into practical next steps.
• Experience coordinating agencies, content creators, or freelancers is valuable, as is familiarity with paid social.
• Fintech, personal finance, or consumer brand marketing experience is a plus.
Compensation & Benefits
Base salary is $80,000 to $100,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.