Description review
Head of Performance Marketing
Hercules · Remote - North America · back to the listing
HR standards
64/100
needs work
Title ↔ description
90/100
strong
Reads as
Marketing Manager
96% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
What we’re looking for
Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more
What you’ll do
• Own channel strategy + budgets across the platforms above.
• Build campaign architecture (targeting, bidding, pacing, landing pages).
• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
• Own measurement + tracking from click → paid user
• Automate ops/reporting/analysis with AI
What skills we expect you to have?
• Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement
• AI-native: We expect you to use AI to 10x your workflow
• Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs.
• Budget management: We specifically need someone who has managed at least a $10M+ budget
• Creative machine: You are able to drive creatives at scale (with AI or 3rd parties)
• Leadership/management: you have a track record of managing at least five people or specific agencies for specific channels
• (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
• We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits for full-time employees?
• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)
Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more
What you’ll do
• Own channel strategy + budgets across the platforms above.
• Build campaign architecture (targeting, bidding, pacing, landing pages).
• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
• Own measurement + tracking from click → paid user
• Automate ops/reporting/analysis with AI
What skills we expect you to have?
• Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement
• AI-native: We expect you to use AI to 10x your workflow
• Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs.
• Budget management: We specifically need someone who has managed at least a $10M+ budget
• Creative machine: You are able to drive creatives at scale (with AI or 3rd parties)
• Leadership/management: you have a track record of managing at least five people or specific agencies for specific channels
• (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
• We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits for full-time employees?
• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)