Description review
Paid Media Specialist
Hire Hangar · Remote - Mexico, Paraguay, Ecuador, Egypt, Colombia, Chile, Uruguay, Peru, Dominican Republic, Nicaragua, Jamaica, Argentina, Panama, Honduras, South Africa · back to the listing
HR standards
79/100
solid
Title ↔ description
76/100
solid
Reads as
Marketing Manager
88% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 30 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: Paid Media Specialist
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.
Key Responsibilities
• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
• Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
• Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
• Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
• Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
• Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
• Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
• Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
• Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media
Required Qualifications
• Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
• Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
• Strong experimental mindset with experience designing, running, and documenting structured ad tests
• Proficiency in Google Ads including Search, Display, and Performance Max
• Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms
• Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools
• Ability to identify and resolve discrepancies between platform data and back-end sales data
• Highly organized, self-directed, and comfortable operating in a lean, remote team environment
• Strong written and spoken English with a clear, professional communication style
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications
• Experience working in regulated or restricted advertising categories
• Familiarity with Merchant Center and Google Shopping
• Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio
• Background in DTC or e-commerce performance marketing
Tools & Technology
• Meta Ads Manager
• Google Ads (Search, Display, Performance Max)
• Google Analytics 4 (GA4) & Google Tag Manager
• Triple Whale, Northbeam, or similar attribution platforms
• Google Merchant Center
• Google Workspace
• Slack, Zoom, and other remote collaboration tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.
Job Title: Paid Media Specialist
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.
Key Responsibilities
• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
• Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
• Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
• Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
• Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
• Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
• Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
• Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
• Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media
Required Qualifications
• Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
• Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
• Strong experimental mindset with experience designing, running, and documenting structured ad tests
• Proficiency in Google Ads including Search, Display, and Performance Max
• Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms
• Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools
• Ability to identify and resolve discrepancies between platform data and back-end sales data
• Highly organized, self-directed, and comfortable operating in a lean, remote team environment
• Strong written and spoken English with a clear, professional communication style
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications
• Experience working in regulated or restricted advertising categories
• Familiarity with Merchant Center and Google Shopping
• Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio
• Background in DTC or e-commerce performance marketing
Tools & Technology
• Meta Ads Manager
• Google Ads (Search, Display, Performance Max)
• Google Analytics 4 (GA4) & Google Tag Manager
• Triple Whale, Northbeam, or similar attribution platforms
• Google Merchant Center
• Google Workspace
• Slack, Zoom, and other remote collaboration tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.