Description review
Senior PLG Digital Growth Manager
Kong Inc. · Remote - San Francisco, California, United States · back to the listing
HR standards
72/100
solid
Title ↔ description
86/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Are you ready to unlock intelligence?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the Role:
Kong is looking for a Senior PLG Digital Growth Manager to build and scale the digital growth engine behind our product-led motion.
This role will own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them. You'll focus on improving the journey from digital discovery through signup, while using downstream activation and product behavior to continuously improve the quality of users we acquire.
This is a hands-on growth role. We're looking for someone who can identify opportunities, build a strategy, and roll up their sleeves to launch and optimize experiments—not simply recommend what other teams should do.
What You'll Do:
• Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
• Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
• Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
• Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
• Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
• Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.
• Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
• Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.
• Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution
How We'll Measure Success:
You'll be directly accountable for qualified product signup growth and the efficiency of the digital PLG funnel, including:
• Qualified product signups
• Marketing-sourced activated users
• Web → signup conversion
• Experiment velocity and incremental growth
You'll also use activation, PQL, pipeline, and revenue performance as downstream measures of acquisition quality.
What You'll Bring:
• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
• Experience building or scaling self-service or product-led growth motions
• A track record of personally building, launching, and optimizing growth experiments
• Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
• Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
• Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
• Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
• A builder mentality with a bias toward shipping, learning, and iterating
• Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
#LI-KH1
About Kong:
Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the Role:
Kong is looking for a Senior PLG Digital Growth Manager to build and scale the digital growth engine behind our product-led motion.
This role will own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them. You'll focus on improving the journey from digital discovery through signup, while using downstream activation and product behavior to continuously improve the quality of users we acquire.
This is a hands-on growth role. We're looking for someone who can identify opportunities, build a strategy, and roll up their sleeves to launch and optimize experiments—not simply recommend what other teams should do.
What You'll Do:
• Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
• Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
• Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
• Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
• Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
• Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.
• Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
• Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.
• Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution
How We'll Measure Success:
You'll be directly accountable for qualified product signup growth and the efficiency of the digital PLG funnel, including:
• Qualified product signups
• Marketing-sourced activated users
• Web → signup conversion
• Experiment velocity and incremental growth
You'll also use activation, PQL, pipeline, and revenue performance as downstream measures of acquisition quality.
What You'll Bring:
• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
• Experience building or scaling self-service or product-led growth motions
• A track record of personally building, launching, and optimizing growth experiments
• Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
• Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
• Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
• Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
• A builder mentality with a bias toward shipping, learning, and iterating
• Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
#LI-KH1
About Kong:
Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.