Description review
Senior Product Marketing Manager, Healthcare
Cresta · New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote) · back to the listing
HR standards
70/100
solid
Title ↔ description
95/100
strong
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
We’re looking for an exceptional Senior Product Marketing Manager, Healthcare to own and scale Cresta’s positioning, messaging, and GTM strategy for the Healthcare industry. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.
Responsibilities:
• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Healthcare industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
• You’ll help establish Cresta as a thought leader in Healthcare, shaping the market conversation around the future of AI-powered patient and member experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas, advancing our internal understanding of Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through a Healthcare lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of what drives our wins and losses across Healthcare will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in Healthcare
Qualifications:
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Healthcare industry (payer, provider, or both)
• Domain expertise in the regulatory and compliance considerations that shape how Healthcare organizations evaluate and adopt AI
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
Preferred Qualifications:
• Experience in software categories related to contact centers, customer experience, and AI Agents
• Operational experience in Healthcare patient access, member services, or revenue cycle
• Experience in hypergrowth scale-ups
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $150,000 - 200,000 base + Equity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
We’re looking for an exceptional Senior Product Marketing Manager, Healthcare to own and scale Cresta’s positioning, messaging, and GTM strategy for the Healthcare industry. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.
Responsibilities:
• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Healthcare industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
• You’ll help establish Cresta as a thought leader in Healthcare, shaping the market conversation around the future of AI-powered patient and member experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas, advancing our internal understanding of Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through a Healthcare lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of what drives our wins and losses across Healthcare will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in Healthcare
Qualifications:
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Healthcare industry (payer, provider, or both)
• Domain expertise in the regulatory and compliance considerations that shape how Healthcare organizations evaluate and adopt AI
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
Preferred Qualifications:
• Experience in software categories related to contact centers, customer experience, and AI Agents
• Operational experience in Healthcare patient access, member services, or revenue cycle
• Experience in hypergrowth scale-ups
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $150,000 - 200,000 base + Equity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.