Description review
Growth Product Marketing Manager
Bitrise · United Kingdom · back to the listing
HR standards
71/100
solid
Title ↔ description
85/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Please note: we're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing.
As Growth PMM, you'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing insights. You'll work across our existing products and emerging ones to identify growth opportunities.
This is not a performance marketing role and not a classic PMM role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.
Compensation: £70,000-£90,000
Our ideal candidate
• 5+ years in growth marketing, product marketing, product management, or a hybrid of both, with experience in developer tools
• Demonstrated track record in growth experimentation and core product marketing: research, messaging, ICP, GTM, and CRO
• Experience in acquiring net new developer audiences
• Self-serve or PLG experience: activation funnels, conversion optimisation, in-app messaging
• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
• Strong project management skills. You know how to move cross-functional work forward
• Self-starter who thrives in fast-moving environments
• Comes from a startup environment where you owned initiatives end-to-end
What would really knock our socks off
• Experience with mobile DevOps, CI/CD, or developer infrastructure. Hands-on knowledge of mobile tools and processes
• Familiarity with the React Native ecosystem
• Experience building a developer community presence organically (Reddit, developer forums, tech communities)
• Proven track record in building or directing agentic growth workflows
• Bonus points if you can share a PMM or growth portfolio: landing pages, positioning docs, growth models, launch announcements, Reforge artifacts, or any public examples of your work.
Your responsibilities
• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
• Lead GTM for new products with no established playbook
• Own messaging across GTM campaigns
• Develop a channel strategy for new products backed by evidence (product-channel fit)
• Build growth models, test them fast, and measure results
• Run cross-sell experiments into the existing customer base
• Design and execute experiments across paid, organic, community, and product channels, hands-on and with support
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live
What we offer
• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Salary: £70,000-£90,000Originally posted on Himalayas
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing.
As Growth PMM, you'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing insights. You'll work across our existing products and emerging ones to identify growth opportunities.
This is not a performance marketing role and not a classic PMM role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.
Compensation: £70,000-£90,000
Our ideal candidate
• 5+ years in growth marketing, product marketing, product management, or a hybrid of both, with experience in developer tools
• Demonstrated track record in growth experimentation and core product marketing: research, messaging, ICP, GTM, and CRO
• Experience in acquiring net new developer audiences
• Self-serve or PLG experience: activation funnels, conversion optimisation, in-app messaging
• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
• Strong project management skills. You know how to move cross-functional work forward
• Self-starter who thrives in fast-moving environments
• Comes from a startup environment where you owned initiatives end-to-end
What would really knock our socks off
• Experience with mobile DevOps, CI/CD, or developer infrastructure. Hands-on knowledge of mobile tools and processes
• Familiarity with the React Native ecosystem
• Experience building a developer community presence organically (Reddit, developer forums, tech communities)
• Proven track record in building or directing agentic growth workflows
• Bonus points if you can share a PMM or growth portfolio: landing pages, positioning docs, growth models, launch announcements, Reforge artifacts, or any public examples of your work.
Your responsibilities
• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
• Lead GTM for new products with no established playbook
• Own messaging across GTM campaigns
• Develop a channel strategy for new products backed by evidence (product-channel fit)
• Build growth models, test them fast, and measure results
• Run cross-sell experiments into the existing customer base
• Design and execute experiments across paid, organic, community, and product channels, hands-on and with support
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live
What we offer
• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Salary: £70,000-£90,000Originally posted on Himalayas