Description review
Raw Fury is hiring a Brand Manager in LatAm
Raw Fury · Brazil, Sweden · back to the listing
HR standards
61/100
needs work
Title ↔ description
80/100
solid
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We’re looking for a Brand Managerto help grow our LatAm presence and the marketing functions across our amazing portfolio of games. In this role, you’ll help shape how we bring games to life and connect games with players, from that first creative spark all the way to long-term player love.
A Brand Manager at Raw Fury works in the Product Team and in close liason with all the other marketing disciplines such as SoCom, PR, Event, Paid Media and Influencer Management to feed a marketing strategy into the G2M plan and continuously create hype about the game. You create bespoke boutique-style marketing campaigns on a global level that fit the needs of each game, reach the target group and put our games in the hands of players.
We are a distributed company currently looking to expand our presence in the LatAm region, which is why this role should be based in the region, starting off by working from home while building up local presence.
Responsibilities
As Brand Manager at Raw Fury you will be
• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences
• Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision.
• Own and manage the marketing budget.
• Crafting narratives and strategies that generate anticipation and long-term relevance
• Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction.
• Monitor engagement and campaign performance across several projects
• Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand
What We're Looking For
We’re looking for someone with a creative edge. You likely bring:
• Lots of experience in video game brand marketing, including campaign ownership across multiple titles
• A proven track record of translating creative ideas into clear strategies, timelines, and deliverables
• Excellent stakeholder management and cross-functional collaboration skills
• A deep understanding of how to connect games with players across various channels and markets
• Comfort working in a moving environment and shaping structure where needed
• A collaborative, ego-free approach that puts the game first
Bonus Points
• Experience in brand planning for several games in parallel
• Background in publishing, developer collaboration, or boutique/indie campaigns
• Familiarity with analytics tools and data-informed decision making
Originally posted on Himalayas
A Brand Manager at Raw Fury works in the Product Team and in close liason with all the other marketing disciplines such as SoCom, PR, Event, Paid Media and Influencer Management to feed a marketing strategy into the G2M plan and continuously create hype about the game. You create bespoke boutique-style marketing campaigns on a global level that fit the needs of each game, reach the target group and put our games in the hands of players.
We are a distributed company currently looking to expand our presence in the LatAm region, which is why this role should be based in the region, starting off by working from home while building up local presence.
Responsibilities
As Brand Manager at Raw Fury you will be
• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences
• Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision.
• Own and manage the marketing budget.
• Crafting narratives and strategies that generate anticipation and long-term relevance
• Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction.
• Monitor engagement and campaign performance across several projects
• Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand
What We're Looking For
We’re looking for someone with a creative edge. You likely bring:
• Lots of experience in video game brand marketing, including campaign ownership across multiple titles
• A proven track record of translating creative ideas into clear strategies, timelines, and deliverables
• Excellent stakeholder management and cross-functional collaboration skills
• A deep understanding of how to connect games with players across various channels and markets
• Comfort working in a moving environment and shaping structure where needed
• A collaborative, ego-free approach that puts the game first
Bonus Points
• Experience in brand planning for several games in parallel
• Background in publishing, developer collaboration, or boutique/indie campaigns
• Familiarity with analytics tools and data-informed decision making
Originally posted on Himalayas