Description review
Partnerships Manager - APAC
Primer · Remote - Singapore, Hong Kong · back to the listing
HR standards
71/100
solid
Title ↔ description
79/100
solid
Reads as
Sales Representative
87% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
How others title the same work
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- EHR Principal Sales Executive, HCLS US Providers Amazon.com
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- Embedded Devices Software Solution Sales Account Manager Canonical
- Embedded Devices Software Solution Sales Manager (APAC) Canonical
- Embedded Devices Software Solution Sales Manager (Americas) Canonical
Startups
- Account Executive (Full Cycle) AviaryAI
- Founding GTM / AEs Balance
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- Sales Intern Blaze
- Account Executive Blee
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
Which team will you be joining?
The Partnerships team at Primer is at the heart of how we grow.
With the launch of Primer for Partners, our no-code platform that enables partners to build and manage their Primer integration autonomously, we are accelerating how we scale across the ecosystem.
We work with the payments industry's most important players, from payments partners to service partners, to deepen integrations, expand market reach, and unlock new revenue.
As Primer scales across APAC, partnerships are a core go-to-market lever: the right partner relationships accelerate merchant adoption, drive product-market fit in new markets, and feed directly into our commercial growth objectives.
🔍 What will you be doing?
• Own the regional partnerships strategy and execution end-to-end: define the roadmap, recruit the right partners, and manage the full lifecycle of those relationships across APAC
• Identify and sign partners on two dimensions, not one: partners that deepen integrations and product-market fit, and partners that can actively originate and refer merchant opportunities, with a strong instinct for where those two overlap
• Build and run a repeatable partner-sourced pipeline motion: convert partner relationships into qualified, partner-originated opportunities, co-sell on live deals alongside Sales, and own the commercial outcomes that result
• Partner closely with the local APAC Sales team on account mapping, deal co-sourcing, and pipeline hand-off, so partner activity shows up as tracked, attributable pipeline, not just introductions
• Act as the primary owner of partner relationships internally and externally, including at executive level, with deep accountability for outcomes
• Drive partner experience from onboarding through to growth, working cross-functionally with Sales, Product, Engineering, Marketing and Operations to ensure partners are set up for success
• Be present and active in the market: close to merchant communities, partner ecosystems, and regional dynamics
👀 What we’d love to see:
• Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company
• Track record building or scaling a partner-sourced pipeline motion, not just managing integration partnerships, but generating and closing revenue that partners originate
• Strong understanding of the payments ecosystems
• Able to operate at all levels: from executive relationship management to hands-on tactical execution
• Fluent Mandarin, with the ability to build relationships and negotiate with partners in Greater China
• Thrives in ambiguity and early-stage environments: you can help write the playbook while running plays at the same time
• Commercially driven with high EQ and a product-oriented mindset
• Natural collaborator with cross-functional teams, and someone who builds trust quickly with external partners and merchant community
✅ A typical interview process
• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview
What's the culture like at Primer?
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.
Our benefits
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Flexible holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
Don’t meet every single requirement?
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
Which team will you be joining?
The Partnerships team at Primer is at the heart of how we grow.
With the launch of Primer for Partners, our no-code platform that enables partners to build and manage their Primer integration autonomously, we are accelerating how we scale across the ecosystem.
We work with the payments industry's most important players, from payments partners to service partners, to deepen integrations, expand market reach, and unlock new revenue.
As Primer scales across APAC, partnerships are a core go-to-market lever: the right partner relationships accelerate merchant adoption, drive product-market fit in new markets, and feed directly into our commercial growth objectives.
🔍 What will you be doing?
• Own the regional partnerships strategy and execution end-to-end: define the roadmap, recruit the right partners, and manage the full lifecycle of those relationships across APAC
• Identify and sign partners on two dimensions, not one: partners that deepen integrations and product-market fit, and partners that can actively originate and refer merchant opportunities, with a strong instinct for where those two overlap
• Build and run a repeatable partner-sourced pipeline motion: convert partner relationships into qualified, partner-originated opportunities, co-sell on live deals alongside Sales, and own the commercial outcomes that result
• Partner closely with the local APAC Sales team on account mapping, deal co-sourcing, and pipeline hand-off, so partner activity shows up as tracked, attributable pipeline, not just introductions
• Act as the primary owner of partner relationships internally and externally, including at executive level, with deep accountability for outcomes
• Drive partner experience from onboarding through to growth, working cross-functionally with Sales, Product, Engineering, Marketing and Operations to ensure partners are set up for success
• Be present and active in the market: close to merchant communities, partner ecosystems, and regional dynamics
👀 What we’d love to see:
• Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company
• Track record building or scaling a partner-sourced pipeline motion, not just managing integration partnerships, but generating and closing revenue that partners originate
• Strong understanding of the payments ecosystems
• Able to operate at all levels: from executive relationship management to hands-on tactical execution
• Fluent Mandarin, with the ability to build relationships and negotiate with partners in Greater China
• Thrives in ambiguity and early-stage environments: you can help write the playbook while running plays at the same time
• Commercially driven with high EQ and a product-oriented mindset
• Natural collaborator with cross-functional teams, and someone who builds trust quickly with external partners and merchant community
✅ A typical interview process
• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview
What's the culture like at Primer?
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.
Our benefits
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Flexible holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
Don’t meet every single requirement?
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.