Description review
Content Innovation Manager
Lyra Health · Remote - United States · back to the listing
HR standards
68/100
needs work
Title ↔ description
66/100
needs work
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 17 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
About the Role
Lyra Health is looking for a strategic and AI-savvy storyteller to reimagine how we create, manage, and scale compelling narratives across the full pursuit journey, from the initial RFP through finalist presentations and deal closing. Combining sharp writing, strategic messaging and process discipline, you'll help our Sales and Customer Success teams tell stronger, buyer-centric stories that communicate Lyra's value.
Sitting within Lyra’s Solution Marketing team, you’ll lead Lyra's proposal content strategy, strengthening the quality and impact of our RFPs. You'll own the messaging foundation within our proposal response platform, while putting emerging AI capabilities into practice to improve first-pass drafting, personalization, and quality.
Beyond proposals, you'll help shape how generative and agentic AI transform content development across Marketing and Sales. Working closely with Product Marketing, Segment and Solution Marketing, Sales, and Customer Success, you'll experiment with new technologies and develop smarter, more scalable approaches that improve efficiency and storytelling effectiveness across the full pursuit journey.
Responsibilities
•
Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities.
•
Apply generative and agentic AI to rethink content workflows, improving how teams discover, draft, personalize, and refine content while reducing manual effort and strengthening response quality.
•
Experiment with emerging AI technologies to create more connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations, ensuring a consistent and compelling story of Lyra's value.
•
Own the content strategy, architecture, and quality of Responsive, ensuring our proposal knowledge base reflects Lyra's latest positioning, product capabilities, and proof points. Manage governance and content standards that improve AI retrieval, response accuracy, and overall quality.
•
Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights that strengthen Lyra's positioning, connect messaging across the pursuit journey, and more clearly communicate our value to buyers.
•
Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop stronger, reusable narratives across the pursuit journey.
Qualifications
•
8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing.
•
Demonstrated experience applying generative and agentic AI capabilities to content development, with curiosity and enthusiasm for experimenting with new tools, workflows, and approaches.
•
Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences.
•
A proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements.
•
Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities.
•
Strong understanding of the RFP and complex sales process, including how messaging, positioning, buyer priorities, and competitive differentiation influence a pursuit.
•
Experience developing and maintaining reusable content that can be adapted for different audiences, segments, and use cases.
•
Strong strategic judgment, with the ability to evaluate not only whether content is accurate, but whether it is relevant, persuasive, and effective.
•
Ability to translate complex product, technical, or industry information into clear, customer-focused messaging.
•
Strong cross-functional collaboration skills, with experience partnering with Product Marketing, Sales, Customer Success, and other stakeholders to align messaging and content priorities.
•
Experience in health care, benefits, or another complex or regulated industry is a plus.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
About the Role
Lyra Health is looking for a strategic and AI-savvy storyteller to reimagine how we create, manage, and scale compelling narratives across the full pursuit journey, from the initial RFP through finalist presentations and deal closing. Combining sharp writing, strategic messaging and process discipline, you'll help our Sales and Customer Success teams tell stronger, buyer-centric stories that communicate Lyra's value.
Sitting within Lyra’s Solution Marketing team, you’ll lead Lyra's proposal content strategy, strengthening the quality and impact of our RFPs. You'll own the messaging foundation within our proposal response platform, while putting emerging AI capabilities into practice to improve first-pass drafting, personalization, and quality.
Beyond proposals, you'll help shape how generative and agentic AI transform content development across Marketing and Sales. Working closely with Product Marketing, Segment and Solution Marketing, Sales, and Customer Success, you'll experiment with new technologies and develop smarter, more scalable approaches that improve efficiency and storytelling effectiveness across the full pursuit journey.
Responsibilities
•
Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities.
•
Apply generative and agentic AI to rethink content workflows, improving how teams discover, draft, personalize, and refine content while reducing manual effort and strengthening response quality.
•
Experiment with emerging AI technologies to create more connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations, ensuring a consistent and compelling story of Lyra's value.
•
Own the content strategy, architecture, and quality of Responsive, ensuring our proposal knowledge base reflects Lyra's latest positioning, product capabilities, and proof points. Manage governance and content standards that improve AI retrieval, response accuracy, and overall quality.
•
Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights that strengthen Lyra's positioning, connect messaging across the pursuit journey, and more clearly communicate our value to buyers.
•
Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop stronger, reusable narratives across the pursuit journey.
Qualifications
•
8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing.
•
Demonstrated experience applying generative and agentic AI capabilities to content development, with curiosity and enthusiasm for experimenting with new tools, workflows, and approaches.
•
Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences.
•
A proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements.
•
Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities.
•
Strong understanding of the RFP and complex sales process, including how messaging, positioning, buyer priorities, and competitive differentiation influence a pursuit.
•
Experience developing and maintaining reusable content that can be adapted for different audiences, segments, and use cases.
•
Strong strategic judgment, with the ability to evaluate not only whether content is accurate, but whether it is relevant, persuasive, and effective.
•
Ability to translate complex product, technical, or industry information into clear, customer-focused messaging.
•
Strong cross-functional collaboration skills, with experience partnering with Product Marketing, Sales, Customer Success, and other stakeholders to align messaging and content priorities.
•
Experience in health care, benefits, or another complex or regulated industry is a plus.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."