Description review
Affiliate and Influencer Program Manager | US hours
VirtuHire · South Africa · back to the listing
HR standards
38/100
poor
Title ↔ description
86/100
strong
Reads as
Marketing Manager
87% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 20 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Our client in the US is a
10+ year1
old, family-founded childrens learning brand. They believe learning should be fun, beautiful, and screen-free. Millions of parents and teachers trust their products to spark curiosity and confidence in children, and they are growing fast through authentic creator partnerships that share that mission.
They are looking for an Affiliate and Influencer Program Manager who has already built and scaled affiliate programs for e-commerce brands and is ready to do it again with them. You'll design the program, set the economics, build the systems, and turn hundreds of creators and affiliates into a reliable source of sales across TikTok Shop, Amazon, and Shopify. You'll also be the coach their creators rally around, running their creator calls, supporting their success, and keeping the excitement high.
This role is half program builder and half creator coach, and it is not tied to one platform. TikTok Shop carries most of their affiliate sales today, Amazon is growing fast, and Shopify comes next. Affiliate is changing fast, and they want the person who knows what great programs have looked like so far and has a clear view of what the next great one looks like. You'll report to the CEO and have the room to build a multimillion-dollar program across every channel they sell on.
What You'll Own
•
Program design. Build one affiliate and creator program across TikTok Shop, Amazon, and Shopify, with each channel's role, economics, and tracking set deliberately, and clear tiers, commissions, and incentives.
•
Creator coaching. Coach the creators and oversee their success, run the creator calls, give clear feedback, and keep the community excited and posting.
•
Where affiliate goes next. Watch platform changes, new affiliate and creator models, and AI tools, and test them in small bets before they matter.
•
Program economics. Own sample spend, commissions, and retainers, and measure what every dollar returns in sales and margin.
•
Creator pipeline at scale. Direct a sourcing team to keep a steady flow of creators who fit their ideal creator profile.
•
Top affiliates. Recruit, grow, and keep the affiliates and creators who drive the most sales.
•
Content that keeps working. Get the best creator content into their paid media so it keeps selling on Amazon and Shopify.
•
Systems. Run the program on a clean CRM, documented processes, and AI-powered workflows that don't need daily hand-holding.
How Success Is Measured
• Affiliate-driven sales growing month over month across channels.
• Program profitability after samples, commissions, retainers, and product costs.
• Growth in sales from their top affiliates.
• Creators posting consistently and growing their results under your coaching.
• A program that runs on systems, not on one person.
Requirements
Who You Are
You are a clear communicator who can build trust fast. You care about excellence, follow through, and data driven decisions. You understand affiliate marketing and know how to motivate creators without hand holding. You thrive on structure, relationships, and momentum.
You have:
• 3+ years of experience in affiliate or influencer marketing for e-commerce brands.
• Built and scaled an affiliate or creator program for at least one other e-commerce brand, and you can show the numbers.
• Hands-on experience running affiliate on at least two of TikTok Shop, Amazon, and Shopify, and the range to run all three.
• A point of view on where affiliate is going next, and one thing you built ahead of the curve.
• A strong grasp of program economics, from commission structures to cost per creator to margin.
• Experience coaching creators and leading a sourcing team or virtual assistants.
• AI capability, a CRM and documented SOPs. You use AI every day to get more done with less, which is a must-have here and a capability rather than any one tool, and you have a clear view of how all three make a program run better now and going.
Originally posted on Himalayas
They are looking for an Affiliate and Influencer Program Manager who has already built and scaled affiliate programs for e-commerce brands and is ready to do it again with them. You'll design the program, set the economics, build the systems, and turn hundreds of creators and affiliates into a reliable source of sales across TikTok Shop, Amazon, and Shopify. You'll also be the coach their creators rally around, running their creator calls, supporting their success, and keeping the excitement high.
This role is half program builder and half creator coach, and it is not tied to one platform. TikTok Shop carries most of their affiliate sales today, Amazon is growing fast, and Shopify comes next. Affiliate is changing fast, and they want the person who knows what great programs have looked like so far and has a clear view of what the next great one looks like. You'll report to the CEO and have the room to build a multimillion-dollar program across every channel they sell on.
What You'll Own
•
Program design. Build one affiliate and creator program across TikTok Shop, Amazon, and Shopify, with each channel's role, economics, and tracking set deliberately, and clear tiers, commissions, and incentives.
•
Creator coaching. Coach the creators and oversee their success, run the creator calls, give clear feedback, and keep the community excited and posting.
•
Where affiliate goes next. Watch platform changes, new affiliate and creator models, and AI tools, and test them in small bets before they matter.
•
Program economics. Own sample spend, commissions, and retainers, and measure what every dollar returns in sales and margin.
•
Creator pipeline at scale. Direct a sourcing team to keep a steady flow of creators who fit their ideal creator profile.
•
Top affiliates. Recruit, grow, and keep the affiliates and creators who drive the most sales.
•
Content that keeps working. Get the best creator content into their paid media so it keeps selling on Amazon and Shopify.
•
Systems. Run the program on a clean CRM, documented processes, and AI-powered workflows that don't need daily hand-holding.
How Success Is Measured
• Affiliate-driven sales growing month over month across channels.
• Program profitability after samples, commissions, retainers, and product costs.
• Growth in sales from their top affiliates.
• Creators posting consistently and growing their results under your coaching.
• A program that runs on systems, not on one person.
Requirements
Who You Are
You are a clear communicator who can build trust fast. You care about excellence, follow through, and data driven decisions. You understand affiliate marketing and know how to motivate creators without hand holding. You thrive on structure, relationships, and momentum.
You have:
• 3+ years of experience in affiliate or influencer marketing for e-commerce brands.
• Built and scaled an affiliate or creator program for at least one other e-commerce brand, and you can show the numbers.
• Hands-on experience running affiliate on at least two of TikTok Shop, Amazon, and Shopify, and the range to run all three.
• A point of view on where affiliate is going next, and one thing you built ahead of the curve.
• A strong grasp of program economics, from commission structures to cost per creator to margin.
• Experience coaching creators and leading a sourcing team or virtual assistants.
• AI capability, a CRM and documented SOPs. You use AI every day to get more done with less, which is a must-have here and a capability rather than any one tool, and you have a clear view of how all three make a program run better now and going.
Originally posted on Himalayas