Description review
Performance Marketing Lead (User Acquisition)
Bjak · Remote - Global · back to the listing
HR standards
54/100
needs work
Title ↔ description
89/100
strong
Reads as
Marketing Manager
97% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About BJAK
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
Role
• Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels
• Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
• Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
• Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
• Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production
• Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
• Develop acquisition plans across markets and scale campaigns that meet profitability targets
Requirements
• 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications
• Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
• Experience using mobile measurement platforms such as AppsFlyer or Adjust
• Experience running creative tests, analysing results and improving campaign performance
• Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
• Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development
Nice to Have
• Experience scaling user acquisition at a mobile gaming company
• Experience managing paid acquisition across multiple countries or markets
• Experience with incrementality testing, marketing mix modelling or advanced attribution methods
• Experience acquiring customers for fintech, insurance or other financial products
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
Role
• Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels
• Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
• Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
• Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
• Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production
• Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
• Develop acquisition plans across markets and scale campaigns that meet profitability targets
Requirements
• 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications
• Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
• Experience using mobile measurement platforms such as AppsFlyer or Adjust
• Experience running creative tests, analysing results and improving campaign performance
• Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
• Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development
Nice to Have
• Experience scaling user acquisition at a mobile gaming company
• Experience managing paid acquisition across multiple countries or markets
• Experience with incrementality testing, marketing mix modelling or advanced attribution methods
• Experience acquiring customers for fintech, insurance or other financial products