Description review
Field Marketing Manager - DACH
BLP Digital AG · Remote - Munich, Cologne · back to the listing
HR standards
65/100
needs work
Title ↔ description
92/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join BLP and help make the world’s business processes autonomous!
Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.
Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.
To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.
BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.
Join us and help make autonomous operations the new standard.
About the role
As Field Marketing Manager, DACH, you will build BLP's in-person and executive presence in DACH and turn it into qualified pipeline for our sales team. You will be the first dedicated field marketer, owning the full cycle from event strategy to post-event conversion.
Our buyers are CFOs and COOs, along with Heads of Shared Services, Global Business Services, and Process Excellence at companies with high process complexity and high transaction volume. You will meet them where they make decisions: executive roundtables, peer dinners, industry conferences, and partner-led programs.
What you'll own
• Own the DACH field marketing plan. Build and run a quarterly calendar of events and programs aligned with sales territories, target account lists, and pipeline goals.
• Run executive programs. Plan and host intimate CFO and COO roundtables, peer dinners, and briefings in key metros, from guest list strategy to follow-up.
• Lead our conference presence. Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem events, including booth, speaking slots, and side events.
• Co-market with partners. Work with Partner Marketing to run joint programs with ERP and system integrator partners in the DACH.
• Turn attendance into pipeline. Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of every event.
• Make every program executive-ready. Adapt BLP's messaging, customer stories, and proof points with Product Marketing for DACH finance and operations leaders, leading with business outcomes rather than technology.
• Measure what works. Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for every program in our CRM, and reallocate budget based on results.
• Manage budget and vendors. Own the field budget, agencies, venues, and logistics partners with discipline and transparency.
What we're looking for
Required
• 5+ years in B2B field or event marketing, with an enterprise software company selling six-figure deals
• A track record of executive programs (roundtables, dinners, councils) that sourced measurable pipeline with C-level audiences
• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders
• Comfort owning a budget end-to-end and defending spend with pipeline data
• Strong working knowledge of CRM and marketing automation (HubSpot preferred)
• Ability to work autonomously as the first field marketer in a new market, while staying aligned with a team in another time zone.
• Experienced in working for companies based in EMEA.
• Willingness to travel 30–40% within DACH
• Authorization to work in DACH
Nice to have
• Experience in the ERP ecosystem (SAP, Oracle, NetSuite, Microsoft Dynamics) or with system integrator partners
• Background in finance automation, procure-to-pay, or order-to-cash software
• Familiarity with account-based marketing and intent data tools
Location: Munich or Cologne - Hybrid
Language: Must speak fluent English and German
What you'll get
• A product that wins. blp's solution consistently outperforms competitors. Your job is to open more doors.
• Real ownership. Choose annually to take your variable compensation in cash or company shares.
• Growth and autonomy. Build your own success path in a rapidly scaling, internationally expanding company.
• Continuous learning. Structured onboarding and ongoing coaching to help you excel.
• Exceptional team. Join a group of ambitious, collaborative colleagues who push each other to achieve excellence.
Learn more about blp and our values at blp.digital/company/careers.
Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.
Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.
To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.
BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.
Join us and help make autonomous operations the new standard.
About the role
As Field Marketing Manager, DACH, you will build BLP's in-person and executive presence in DACH and turn it into qualified pipeline for our sales team. You will be the first dedicated field marketer, owning the full cycle from event strategy to post-event conversion.
Our buyers are CFOs and COOs, along with Heads of Shared Services, Global Business Services, and Process Excellence at companies with high process complexity and high transaction volume. You will meet them where they make decisions: executive roundtables, peer dinners, industry conferences, and partner-led programs.
What you'll own
• Own the DACH field marketing plan. Build and run a quarterly calendar of events and programs aligned with sales territories, target account lists, and pipeline goals.
• Run executive programs. Plan and host intimate CFO and COO roundtables, peer dinners, and briefings in key metros, from guest list strategy to follow-up.
• Lead our conference presence. Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem events, including booth, speaking slots, and side events.
• Co-market with partners. Work with Partner Marketing to run joint programs with ERP and system integrator partners in the DACH.
• Turn attendance into pipeline. Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of every event.
• Make every program executive-ready. Adapt BLP's messaging, customer stories, and proof points with Product Marketing for DACH finance and operations leaders, leading with business outcomes rather than technology.
• Measure what works. Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for every program in our CRM, and reallocate budget based on results.
• Manage budget and vendors. Own the field budget, agencies, venues, and logistics partners with discipline and transparency.
What we're looking for
Required
• 5+ years in B2B field or event marketing, with an enterprise software company selling six-figure deals
• A track record of executive programs (roundtables, dinners, councils) that sourced measurable pipeline with C-level audiences
• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders
• Comfort owning a budget end-to-end and defending spend with pipeline data
• Strong working knowledge of CRM and marketing automation (HubSpot preferred)
• Ability to work autonomously as the first field marketer in a new market, while staying aligned with a team in another time zone.
• Experienced in working for companies based in EMEA.
• Willingness to travel 30–40% within DACH
• Authorization to work in DACH
Nice to have
• Experience in the ERP ecosystem (SAP, Oracle, NetSuite, Microsoft Dynamics) or with system integrator partners
• Background in finance automation, procure-to-pay, or order-to-cash software
• Familiarity with account-based marketing and intent data tools
Location: Munich or Cologne - Hybrid
Language: Must speak fluent English and German
What you'll get
• A product that wins. blp's solution consistently outperforms competitors. Your job is to open more doors.
• Real ownership. Choose annually to take your variable compensation in cash or company shares.
• Growth and autonomy. Build your own success path in a rapidly scaling, internationally expanding company.
• Continuous learning. Structured onboarding and ongoing coaching to help you excel.
• Exceptional team. Join a group of ambitious, collaborative colleagues who push each other to achieve excellence.
Learn more about blp and our values at blp.digital/company/careers.