Description review
Founding Head of Product Marketing
Clera · remote · back to the listing
HR standards
70/100
solid
Title ↔ description
91/100
strong
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Role
As the founding Head of Product Marketing, you will shape how a legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with leadership and teams across Product, Engineering, Sales, and Customer Success to make complex AI and legal technology clear, credible, and memorable.
What You'll Do
• Develop product positioning and messaging that translates technical capabilities into differentiated customer value.
• Own the editorial calendar and set the marketing narrative and priorities.
• Shape launch strategies by defining the customer problem, audience, messaging, proof points, and story.
• Write and edit content across the website, product pages, email, blogs, social media, presentations, and sales materials.
• Work with executives to turn their expertise into compelling posts, videos, panels, and interviews.
• Interview customers and collaborate with Sales and Customer Success to bring customer language and buying insights into marketing.
• Direct video and content strategy, define creative hooks, and present on camera when appropriate.
• Create sales enablement narratives that explain products at brief, mid-level, and enterprise depth.
• Monitor competitors and the AI market, and use performance marketing insights to strengthen messaging.
What We're Looking For
• At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
• Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
• A strong record of positioning products, planning launches, conducting customer research, and developing sales enablement.
• Excellent writing and editorial judgment, with the ability to explain technical concepts clearly without losing nuance.
• Experience directing content and video production, collaborating across functions and with external agencies, and presenting on camera.
• Proficiency with modern AI tools; familiarity with AI architecture and infrastructure is valuable.
• Experience in performance marketing, journalism, or a legal background followed by a move into marketing may be helpful.
Compensation & Benefits
Base salary: $180,000 to $225,000 USD annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.
As the founding Head of Product Marketing, you will shape how a legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with leadership and teams across Product, Engineering, Sales, and Customer Success to make complex AI and legal technology clear, credible, and memorable.
What You'll Do
• Develop product positioning and messaging that translates technical capabilities into differentiated customer value.
• Own the editorial calendar and set the marketing narrative and priorities.
• Shape launch strategies by defining the customer problem, audience, messaging, proof points, and story.
• Write and edit content across the website, product pages, email, blogs, social media, presentations, and sales materials.
• Work with executives to turn their expertise into compelling posts, videos, panels, and interviews.
• Interview customers and collaborate with Sales and Customer Success to bring customer language and buying insights into marketing.
• Direct video and content strategy, define creative hooks, and present on camera when appropriate.
• Create sales enablement narratives that explain products at brief, mid-level, and enterprise depth.
• Monitor competitors and the AI market, and use performance marketing insights to strengthen messaging.
What We're Looking For
• At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
• Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
• A strong record of positioning products, planning launches, conducting customer research, and developing sales enablement.
• Excellent writing and editorial judgment, with the ability to explain technical concepts clearly without losing nuance.
• Experience directing content and video production, collaborating across functions and with external agencies, and presenting on camera.
• Proficiency with modern AI tools; familiarity with AI architecture and infrastructure is valuable.
• Experience in performance marketing, journalism, or a legal background followed by a move into marketing may be helpful.
Compensation & Benefits
Base salary: $180,000 to $225,000 USD annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.