Description review
Head of Product Marketing
Hostinger · Remote - Vilnius, Kaunas · back to the listing
HR standards
71/100
solid
Title ↔ description
83/100
solid
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join the team building an AI-first company.
Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.
AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.
If you want your work to influence both what we build and how we build it, we'd like to meet you.
Our culture: Guided by 10 company principles
Your role at Hostinger
As Head of Product Marketing, you'll fully own the commercial side of this business, from strategy to execution to the final numbers. Acting as the CMO of Hostinger Mail, you'll decide which customer segments and markets to go after, how to position against established email providers, build the go-to-market, oversee marketing channels, set growth targets, and deliver them.
Curious to learn more? Connect with your team: Domantas Gudeliauskas.
Your day-to-day
• Act as the CMO of Hostinger Mail: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.
• Define positioning and messaging for Hostinger Mail.
• Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.
• Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
• Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
• Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
• Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.
• Build and lead the cross-functional Mail marketing team as the business scales: hiring, developing, and setting the bar for high performance.
• Monitor emerging trends in AI, email, and productivity software, and translate them into growth opportunities.
• Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.
Your skills and experience
• Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
• Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
• Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
• Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
• Deep command of performance marketing metrics and unit economics, and how to move them.
• Experience building and leading high-performing marketing teams.
• Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
• High attention to detail, including precise and effective written and verbal communication.
• Entrepreneurial mindset and can-do attitude.
Benefits you'll love
🚀 360° Growth: You'll never stop learning here. Get access to Reforge and CoachHub, go to global conferences, and borrow from our physical and digital libraries. Depending on your location, you can mentor or be mentored through TesoXchange. People give each other open feedback, share what they know, and take on new projects as their skills grow.
🎯 Freedom & responsibility: Work where you do your best work: our offices in Vilnius, Kaunas, Jakarta, or Luxembourg, your home, or anywhere in the world. You plan your own day and own your results, and good ideas go live fast.
💪 Wellness simplified: Your wellbeing comes first. You get time off to recharge, a Headspace subscription, and events focused on wellbeing. Depending on your location, you also get health insurance from day one, a gym membership, regular health checks, and clubs for sports, arts, and hobbies.
🎉 Work hard – play hard: We celebrate wins together at Summerfest & Winterfest, Town Halls, team-buildings, and workations. Meet the Client sessions connect you directly with the people you build for. Milestones outside work matter too, so we celebrate weddings, new parenthood, and graduations with you.
Compensation starts at €7,500 gross/month, depending on your experience and skills.
We're always looking for experienced talent to raise the bar. If you're excited about the role but the listed compensation range doesn't align with your expectations, we still encourage you to apply — we're open to adjusting it based on the impact and value you bring.
Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀
Three. Two. Onboard
Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.
AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.
If you want your work to influence both what we build and how we build it, we'd like to meet you.
Our culture: Guided by 10 company principles
Your role at Hostinger
As Head of Product Marketing, you'll fully own the commercial side of this business, from strategy to execution to the final numbers. Acting as the CMO of Hostinger Mail, you'll decide which customer segments and markets to go after, how to position against established email providers, build the go-to-market, oversee marketing channels, set growth targets, and deliver them.
Curious to learn more? Connect with your team: Domantas Gudeliauskas.
Your day-to-day
• Act as the CMO of Hostinger Mail: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.
• Define positioning and messaging for Hostinger Mail.
• Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.
• Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
• Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
• Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
• Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.
• Build and lead the cross-functional Mail marketing team as the business scales: hiring, developing, and setting the bar for high performance.
• Monitor emerging trends in AI, email, and productivity software, and translate them into growth opportunities.
• Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.
Your skills and experience
• Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
• Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
• Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
• Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
• Deep command of performance marketing metrics and unit economics, and how to move them.
• Experience building and leading high-performing marketing teams.
• Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
• High attention to detail, including precise and effective written and verbal communication.
• Entrepreneurial mindset and can-do attitude.
Benefits you'll love
🚀 360° Growth: You'll never stop learning here. Get access to Reforge and CoachHub, go to global conferences, and borrow from our physical and digital libraries. Depending on your location, you can mentor or be mentored through TesoXchange. People give each other open feedback, share what they know, and take on new projects as their skills grow.
🎯 Freedom & responsibility: Work where you do your best work: our offices in Vilnius, Kaunas, Jakarta, or Luxembourg, your home, or anywhere in the world. You plan your own day and own your results, and good ideas go live fast.
💪 Wellness simplified: Your wellbeing comes first. You get time off to recharge, a Headspace subscription, and events focused on wellbeing. Depending on your location, you also get health insurance from day one, a gym membership, regular health checks, and clubs for sports, arts, and hobbies.
🎉 Work hard – play hard: We celebrate wins together at Summerfest & Winterfest, Town Halls, team-buildings, and workations. Meet the Client sessions connect you directly with the people you build for. Milestones outside work matter too, so we celebrate weddings, new parenthood, and graduations with you.
Compensation starts at €7,500 gross/month, depending on your experience and skills.
We're always looking for experienced talent to raise the bar. If you're excited about the role but the listed compensation range doesn't align with your expectations, we still encourage you to apply — we're open to adjusting it based on the impact and value you bring.
Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀
Three. Two. Onboard