Description review
Lifecycle Marketing Account Manager
Fat Earth · United States · back to the listing
HR standards
68/100
needs work
Title ↔ description
85/100
strong
Reads as
Marketing Manager
91% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Fat Earth
Fat Earth, Red Antler's creative performance marketing partner, is looking for a Lifecycle Marketing Account Manager to develop and execute lifecycle marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the customer journey for our direct-to-consumer clients. In this role, you’ll help drive strategy and execution of world-class lifecycle marketing programs for some of the best e-commerce clients in the world.
You should be familiar with direct-to-consumer business models and confident in growing e-commerce businesses using email and SMS to increase LTV. You are an experienced Lifecycle Marketing expert with the ability to develop and coordinate channels like email, SMS, loyalty, and subscription. You can also track and analyze performance and refine campaigns and automations to improve results.
Our ideal Lifecycle Marketing Account Manager will communicate well with the Lifecycle Director, other account managers, lifecycle specialists, the creative team (graphic designers and copywriters), and clients. You will demonstrate strong attention to detail and excellent project management skills, collaborate strategically and produce high-quality deliverables.
About the role
• Own multiple client relationships as the main point of contact for Fat Earth
• Report on statuses of deliverable production, performance, and planning with clients regularly
• Manage the conception of deliverables to completion, including but not limited to building monthly content calendars, creating deliverable strategies, briefing deliverables to creative teams, defining sending strategy and infrastructure, conducting A/B tests and implementing learnings, building and optimizing automated customer journeys, building out campaigns, creating segments, scheduling, and driving overall channel success
• Outline strategy that supports Graphic Designers and Copywriters in building beautiful, effective, and high-performing deliverables
• Communicate clearly and proactively with both internal team members and external clients to move projects forward and implement account improvements
• Monitor account performance and provide consistent status and strategy updates to clients to drive growth per their business objectives and KPIs
• Partner and collaborate with the larger Lifecycle Marketing team, as well as Paid Media and Creative teams, to provide additional support as needed, ensure deadlines are met, and manage inputs from a variety of stakeholders
• Step in as needed across all client accounts to fill gaps, including briefing, building email templates, setting up segments, scheduling emails, troubleshooting issues in ESPs, and QA.
• Operate within the agency project management software, ClickUp, to manage timelines, work inputs, and track progress
• Monitor industry trends and lead experimentation with new channels and tactics
Qualifications:
• Bachelor's degree
• Previous agency or brand experience
• 2+ years of experience in Klaviyo and managing lifecycle programs
• Effective communication skills and a positive attitude
• Experience working with a team and delivering projects for clients
Originally posted on Himalayas
Fat Earth, Red Antler's creative performance marketing partner, is looking for a Lifecycle Marketing Account Manager to develop and execute lifecycle marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the customer journey for our direct-to-consumer clients. In this role, you’ll help drive strategy and execution of world-class lifecycle marketing programs for some of the best e-commerce clients in the world.
You should be familiar with direct-to-consumer business models and confident in growing e-commerce businesses using email and SMS to increase LTV. You are an experienced Lifecycle Marketing expert with the ability to develop and coordinate channels like email, SMS, loyalty, and subscription. You can also track and analyze performance and refine campaigns and automations to improve results.
Our ideal Lifecycle Marketing Account Manager will communicate well with the Lifecycle Director, other account managers, lifecycle specialists, the creative team (graphic designers and copywriters), and clients. You will demonstrate strong attention to detail and excellent project management skills, collaborate strategically and produce high-quality deliverables.
About the role
• Own multiple client relationships as the main point of contact for Fat Earth
• Report on statuses of deliverable production, performance, and planning with clients regularly
• Manage the conception of deliverables to completion, including but not limited to building monthly content calendars, creating deliverable strategies, briefing deliverables to creative teams, defining sending strategy and infrastructure, conducting A/B tests and implementing learnings, building and optimizing automated customer journeys, building out campaigns, creating segments, scheduling, and driving overall channel success
• Outline strategy that supports Graphic Designers and Copywriters in building beautiful, effective, and high-performing deliverables
• Communicate clearly and proactively with both internal team members and external clients to move projects forward and implement account improvements
• Monitor account performance and provide consistent status and strategy updates to clients to drive growth per their business objectives and KPIs
• Partner and collaborate with the larger Lifecycle Marketing team, as well as Paid Media and Creative teams, to provide additional support as needed, ensure deadlines are met, and manage inputs from a variety of stakeholders
• Step in as needed across all client accounts to fill gaps, including briefing, building email templates, setting up segments, scheduling emails, troubleshooting issues in ESPs, and QA.
• Operate within the agency project management software, ClickUp, to manage timelines, work inputs, and track progress
• Monitor industry trends and lead experimentation with new channels and tactics
Qualifications:
• Bachelor's degree
• Previous agency or brand experience
• 2+ years of experience in Klaviyo and managing lifecycle programs
• Effective communication skills and a positive attitude
• Experience working with a team and delivering projects for clients
Originally posted on Himalayas