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Content Marketer

What it officially is

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

ESCO, European Commission

What employers actually ask for

Counted from listings on this board. Each line shows how many of that tier's listings for this role carried it — the denominator is the point.

Large employers

  • experience developing content marketing or communications strategies for enterprise technology products 2 of 7
  • applied knowledge of aeo/geo and seo 2 of 7
  • experience in b2b technology marketing, communications or related fields 2 of 7
  • experience with project management tools like jira 2 of 7

Only one tier has enough listings for this role to count from. A share measured over fewer than three listings is not a measurement, so it is not shown.

What they call it

Large employers

  • Content Marketing Manager Canonical
  • Content Marketing Manager Canonical Ltd.
  • Marketing Associate Canonical Ltd.
  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical
  • Head of Editorial + Platforms, Mozilla Ecosystem Mozilla

Startups

  • Marketing Automation Generalist Intern Deep24
  • Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards
  • Lead Creator & Social Media Manager CatchBack Cards

How well this role is advertised

245listings reviewed
58/100median HR-standards score
70/100median title accuracy

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Official definitions and responsibilities come from public occupational records — O*NET (US Department of Labor) and ESCO (European Commission). The employer half is counted from listings on this board and shown with its denominator. Nothing on this page is written by a language model: the measured half is arithmetic over real postings, and the official half is quoted.

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